Brandwave

Samsung vs Smeg:Which is more popular?

In September 2026, Samsung had more branded searches than Smeg among freestanding gas range brands in New Zealand. Samsung had about 390 branded searches, while Smeg had 210. Samsung made up 4% of all freestanding gas range brand searches we track, and Smeg accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about freestanding gas range brands, Smeg appeared in three of the five answers and Samsung in none.

Among freestanding gas range brands in New Zealand in September 2026

Who do people search for more?

Samsung, about 86% more searches than Smeg

Samsung 390 searchesSmeg 210 searches

Who does AI mention more?

Smeg, mentioned in 3 of 5 answers, Samsung in 0

Smeg in 3 of 5Samsung in 0 of 5

Who does AI recommend more?

Smeg, the only one of the two named

Smeg first in 3Samsung never named

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Top freestanding gas range brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westinghouse1st
  2. Smeg2nd
  3. Belling3rd
  4. KitchenAid–
  5. Samsung–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belling2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freestanding gas range brands

5 answers
  • Asked ChatGPT

    “Which freestanding gas range brand should I buy in New Zealand?”

    1. 1Westinghouse
  • Asked ChatGPT

    “What are the best freestanding gas range brands in New Zealand?”

    1. 1Belling
    2. 2Smeg
    3. 3Westinghouse
  • Asked ChatGPT

    “What's the best freestanding gas range brand in New Zealand for a family kitchen?”

    1. 1Westinghouse
    2. 2Smeg
    3. 3Belling
  • Searched Google, AI Overview

    “best freestanding gas range”

    1. 1Westinghouse
  • Searched Google, AI Overview

    “freestanding stove nz”

    1. 1Westinghouse
    2. 2Smeg

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Samsung or Smeg more popular in search?

This chart shows how often people search Google for Samsung and Smeg by name. Each line represents a brand's share of searches for all six freestanding gas range brands we track, month by month, from searches in New Zealand.

Samsung and Smeg among freestanding gas range brands in New Zealand, by month

Share of searches by month for Samsung, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWestinghouseBellingSamsungLGSmeg
Oct 202568.1%16.5%5.8%4%2.9%2.7%
Nov 202578.9%11%3.2%3.3%2.5%1.1%
Dec 202580.6%8.9%4.3%3.3%2%0.96%
Jan 202674.5%12.3%5%3.7%2.6%1.9%
Feb 202671.7%14.8%5.6%3.6%2.7%1.6%
Mar 202667.2%17%6.9%4.1%3.1%1.7%
Apr 202666.6%16.8%6.8%4.1%3.9%1.9%
May 202667.9%16.8%6.8%3.4%3.2%1.9%
Jun 202666.8%17.1%7%3.4%4%1.7%
Jul 202665%19.3%6.6%4%3.3%1.8%
Aug 202665.1%19.4%4.9%4.9%3.4%2.3%
Sep 202666.2%19.3%5.7%4%2.8%2.1%

How has the Samsung and Smeg comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand freestanding gas range brands in September 2026?

2 changes
  1. In September 2026, Samsung lost share of searches among freestanding gas range brands in New Zealand, from 4.9% to 4%.

  2. Estimated monthly branded searches for Smeg in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Samsung’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Samsung

1 branded search term

  • samsung odyssey

Smeg

2 branded search terms

  • smeg freestanding oven
  • smeg gas oven

How the Brand Demand Index is measured

Other head-to-heads among freestanding gas range brands

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