Brandwave

Fisher & Paykel vs Samsung:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Samsung among counter depth refrigerator brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Samsung had 390. Fisher & Paykel made up 73.7% of all counter depth refrigerator brand searches we track, and Samsung accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about counter depth refrigerator brands, Fisher & Paykel appeared in four of the five answers and Samsung in one. Fisher & Paykel was mentioned before Samsung in every answer that named either.

Among counter depth refrigerator brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 52 searches for every 1 for Samsung

Fisher & Paykel 20.1K searchesSamsung 390 searches

Who does AI mention more?

Fisher & Paykel, mentioned in 4 of 5 answers, Samsung in 1

Fisher & Paykel in 4 of 5Samsung in 1 of 5

Who does AI recommend more?

Fisher & Paykel, named ahead of Samsung in 3 of 3 answers

Fisher & Paykel first in 3Samsung never first

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Top counter depth refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel was listed before Samsung in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Samsung4th
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about counter depth refrigerator brands

5 answers

  • Asked ChatGPT

    “Which counter depth refrigerator brand should I buy in New Zealand?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3LG

  • Asked ChatGPT

    “What are the best counter depth refrigerator brands in New Zealand?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3Samsung
    4. 4LG

  • Asked ChatGPT

    “What's the best counter depth refrigerator brand in New Zealand for a built in look?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3LG

  • Searched Google, AI Overview

    “best counter depth refrigerator”

    1. 1Bosch
    2. 2LG

  • Searched Google, AI Overview

    “counter depth fridge nz”

    1. 1LG
    2. 2Fisher & Paykel

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fisher & Paykel or Samsung more popular in search?

This chart shows how often people search Google for Fisher & Paykel and Samsung by name. Each line represents a brand's share of searches for all five counter depth refrigerator brands we track, month by month, from searches in New Zealand.

Fisher & Paykel and Samsung among counter depth refrigerator brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidSamsungLGBosch
Oct 202574%23.6%1.4%1%0.04%
Nov 202566.8%30.9%1.3%0.97%0%
Dec 202561.7%35.9%1.5%0.89%0.03%
Jan 202670.2%27.4%1.4%0.98%0.03%
Feb 202674.6%23.3%1.2%0.89%0.04%
Mar 202677.9%20%1.2%0.91%0.03%
Apr 202674.4%22.9%1.4%1.3%0.04%
May 202677.5%20.5%1%0.95%0%
Jun 202677.8%19.9%1%1.2%0.03%
Jul 202679.6%18.3%1.1%0.94%0%
Aug 202677.5%20%1.5%1%0%
Sep 202673.7%23.9%1.4%1%0%

How has the Fisher & Paykel and Samsung comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand counter depth refrigerator brands in September 2026?

1 change

  1. In September 2026, Fisher & Paykel lost share of searches among counter depth refrigerator brands in New Zealand, from 77.5% to 73.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among counter depth refrigerator brands

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