Bosch vs Fisher & Paykel:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Bosch among fridge freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 320. Fisher & Paykel made up 78.3% of all fridge freezer brand searches we track, and Bosch accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about fridge freezer brands, Fisher & Paykel appeared in all five answers and Bosch in three. Fisher & Paykel was mentioned before Bosch in every answer.
Who do people search for more?
Fisher & Paykel, about 63 searches for every 1 for Bosch
Who does AI mention more?
Fisher & Paykel, mentioned in every answer we collected
Who does AI recommend more?
Fisher & Paykel, named ahead of Bosch in every answer
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Top fridge freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Bosch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Bosch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st- Fisher & Paykel2nd
Haier3rd
Mitsubishi Electric4th
Bosch5th
Beko6th
Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge freezer brands
5 answers
Asked ChatGPT
“Which fridge freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge freezer brands in New Zealand?”
Asked ChatGPT
“What's the best fridge freezer brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge freezer nz”
Searched Google, AI Overview
“family fridge freezer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Fisher & Paykel more popular in search?
This chart shows how often people search Google for Bosch and Fisher & Paykel by name. Each line represents a brand's share of searches for all seven fridge freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Mitsubishi Electric | Beko | Bosch | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.1% | 4.9% | 3.6% | 2.3% | 1.4% | 1% |
| Nov 2025 | 76.9% | 10% | 5.1% | 4% | 1.6% | 1.2% | 1.1% |
| Dec 2025 | 74.2% | 10.3% | 6.1% | 4.8% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 73.5% | 12.1% | 6% | 3.7% | 2.3% | 1.4% | 1% |
| Feb 2026 | 77.8% | 10.2% | 4% | 3.9% | 2% | 1.2% | 0.93% |
| Mar 2026 | 80.1% | 9% | 4.4% | 2.8% | 1.7% | 1% | 0.94% |
| Apr 2026 | 74.5% | 11.5% | 6% | 3.6% | 1.9% | 1.2% | 1.3% |
| May 2026 | 77.7% | 9.9% | 4.3% | 3.2% | 2.1% | 1.9% | 0.96% |
| Jun 2026 | 76.2% | 10.1% | 5.1% | 4.1% | 2.1% | 1.2% | 1.2% |
| Jul 2026 | 79.3% | 9.2% | 4.7% | 2.9% | 1.9% | 1.1% | 0.94% |
| Aug 2026 | 79.9% | 9.7% | 3.4% | 3.2% | 1.7% | 1% | 1.1% |
| Sep 2026 | 78.3% | 9.8% | 4% | 3.9% | 1.7% | 1.2% | 1.1% |
How has the Bosch and Fisher & Paykel comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among fridge freezer brands in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand moved from 75.6% to 78.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
How did search popularity change for New Zealand fridge freezer brands in September 2026?
2 changes
In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%.
In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch fridge freezer
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
Other head-to-heads among fridge freezer brands
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