Brandwave

Bosch vs Fisher & Paykel:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Bosch among gas cooktop brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 460. Fisher & Paykel made up 59.5% of all gas cooktop brand searches we track, and Bosch accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, both Bosch and Fisher & Paykel appeared in all five answers. Bosch was mentioned before Fisher & Paykel in three out of four answers.

Among gas cooktop brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 44 searches for every 1 for Bosch

Fisher & Paykel 20.1K searchesBosch 460 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bosch in 5 of 5Fisher & Paykel in 5 of 5

Who does AI recommend more?

Bosch, named ahead of Fisher & Paykel in 3 of 4 answers

Bosch first in 3Fisher & Paykel first in 1

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Bosch and Fisher & Paykel showed up in all five answers. Bosch was listed before Fisher & Paykel in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Electrolux5th
  6. Miele6th
  7. KitchenAid–
  8. Samsung–
  9. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Fisher & Paykel more popular in search?

This chart shows how often people search Google for Bosch and Fisher & Paykel by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from searches in New Zealand.

Bosch and Fisher & Paykel among gas cooktop brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxBoschSamsungLGSmegWestinghouse
Oct 202560.1%19.2%8.6%7.6%1.3%1.1%0.81%0.81%0.49%
Nov 202554.8%25.3%9.5%6.5%1.1%1.1%0.8%0.55%0.38%
Dec 202551.3%29.8%7.1%7.8%0.94%1.2%0.74%0.64%0.43%
Jan 202656.5%22.1%8.1%9%1.2%1.1%0.79%0.73%0.48%
Feb 202660.2%18.8%8.9%7.9%1.3%0.96%0.72%0.75%0.51%
Mar 202664.2%16.5%8.9%6.5%1%1%0.75%0.65%0.44%
Apr 202659.9%18.4%8.7%8.1%1.3%1.1%1.1%0.81%0.61%
May 202662.8%16.7%9.6%6.9%1.2%0.83%0.77%0.64%0.54%
Jun 202662.9%16.1%9%7.9%1.2%0.82%0.95%0.72%0.44%
Jul 202666.7%15.4%7%7%1.1%0.94%0.79%0.67%0.41%
Aug 202664.3%16.6%7.5%6.8%1.1%1.2%0.86%0.83%0.67%
Sep 202659.5%19.3%8.6%7.9%1.4%1.2%0.83%0.77%0.62%

How has the Bosch and Fisher & Paykel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gas cooktop brands in September 2026?

2 changes
  1. In September 2026, Fisher & Paykel lost share of searches among gas cooktop brands in New Zealand, from 64.3% to 59.5%.

  2. In September 2026, Bosch rose from 6th to 5th among gas cooktop brands in New Zealand.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch 10kg washing machine
  • bosch cooktop

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

How the Brand Demand Index is measured

Other head-to-heads among gas cooktop brands

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