Brandwave

Samsung vs Smeg:Which is more popular?

In September 2026, Samsung had more branded searches than Smeg among gas cooktop brands in New Zealand. Samsung had about 390 branded searches, while Smeg had 260. Samsung made up 1.2% of all gas cooktop brand searches we track, and Smeg accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, Smeg appeared in three of the five answers and Samsung in none.

Among gas cooktop brands in New Zealand in September 2026

Who do people search for more?

Samsung, about 50% more searches than Smeg

Samsung 390 searchesSmeg 260 searches

Who does AI mention more?

Smeg, mentioned in 3 of 5 answers, Samsung in 0

Smeg in 3 of 5Samsung in 0 of 5

Who does AI recommend more?

Smeg, the only one of the two named

Smeg first in 3Samsung never named

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Electrolux5th
  6. Miele6th
  7. KitchenAid–
  8. Samsung–
  9. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Samsung or Smeg more popular in search?

This chart shows how often people search Google for Samsung and Smeg by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from searches in New Zealand.

Samsung and Smeg among gas cooktop brands in New Zealand, by month

Share of searches by month for Samsung, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxBoschSamsungLGSmegWestinghouse
Oct 202560.2%19.2%8.6%7.6%1.1%1.1%0.81%0.81%0.49%
Nov 202554.9%25.4%9.5%6.5%0.86%1.1%0.8%0.55%0.38%
Dec 202551.4%29.9%7.1%7.8%0.81%1.2%0.74%0.64%0.43%
Jan 202656.6%22.1%8.1%9%1.1%1.1%0.79%0.73%0.48%
Feb 202660.4%18.9%9%7.9%0.96%0.96%0.72%0.75%0.51%
Mar 202664.3%16.5%8.9%6.6%0.83%1%0.75%0.65%0.44%
Apr 202660%18.5%8.7%8.1%1.1%1.1%1.1%0.81%0.61%
May 202663%16.7%9.6%6.9%1%0.83%0.78%0.65%0.54%
Jun 202663%16.1%9%7.9%1%0.83%0.96%0.72%0.44%
Jul 202666.8%15.4%7%7%0.94%0.94%0.79%0.67%0.41%
Aug 202664.4%16.6%7.5%6.9%1%1.2%0.86%0.83%0.67%
Sep 202659.6%19.3%8.6%8%1.2%1.2%0.83%0.77%0.62%

How has the Samsung and Smeg comparison changed over the last 12 months?

3 findings
  • Samsung was ahead of Smeg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Samsung’s share of searches among gas cooktop brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 390.
  • Across the 12 months ending September 2026, Smeg’s share of searches among gas cooktop brands in New Zealand moved from 0.81% to 0.77%, and its estimated monthly branded searches moved from 280 to 260.

How did search popularity change for New Zealand gas cooktop brands in September 2026?

1 change

  1. In September 2026, Samsung fell from 5th to 6th among gas cooktop brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Samsung’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Samsung

1 branded search term

  • samsung odyssey

Smeg

2 branded search terms

  • smeg cooktop
  • smeg gas cooktop

How the Brand Demand Index is measured

Other head-to-heads among gas cooktop brands

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