Brandwave

Bosch vs Smeg:Which is more popular?

In September 2026, Bosch had more branded searches than Smeg among gas cooktop brands in New Zealand. Bosch had about 390 branded searches, while Smeg had 260. Bosch made up 1.2% of all gas cooktop brand searches we track, and Smeg accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, Bosch appeared in all five answers and Smeg in three. Bosch was mentioned before Smeg in every answer.

Among gas cooktop brands in New Zealand in September 2026

Who do people search for more?

Bosch, about 50% more searches than Smeg

Bosch 390 searchesSmeg 260 searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 5 of 5Smeg in 3 of 5

Who does AI recommend more?

Bosch, named ahead of Smeg in every answer

Bosch first in 4Smeg never first

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Smeg was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Smeg in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Electrolux5th
  6. Miele6th
  7. KitchenAid–
  8. Samsung–
  9. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Smeg more popular in search?

This chart shows how often people search Google for Bosch and Smeg by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from searches in New Zealand.

Bosch and Smeg among gas cooktop brands in New Zealand, by month

Share of searches by month for Bosch, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxBoschSamsungLGSmegWestinghouse
Oct 202560.2%19.2%8.6%7.6%1.1%1.1%0.81%0.81%0.49%
Nov 202554.9%25.4%9.5%6.5%0.86%1.1%0.8%0.55%0.38%
Dec 202551.4%29.9%7.1%7.8%0.81%1.2%0.74%0.64%0.43%
Jan 202656.6%22.1%8.1%9%1.1%1.1%0.79%0.73%0.48%
Feb 202660.4%18.9%9%7.9%0.96%0.96%0.72%0.75%0.51%
Mar 202664.3%16.5%8.9%6.6%0.83%1%0.75%0.65%0.44%
Apr 202660%18.5%8.7%8.1%1.1%1.1%1.1%0.81%0.61%
May 202663%16.7%9.6%6.9%1%0.83%0.78%0.65%0.54%
Jun 202663%16.1%9%7.9%1%0.83%0.96%0.72%0.44%
Jul 202666.8%15.4%7%7%0.94%0.94%0.79%0.67%0.41%
Aug 202664.4%16.6%7.5%6.9%1%1.2%0.86%0.83%0.67%
Sep 202659.6%19.3%8.6%8%1.2%1.2%0.83%0.77%0.62%

How has the Bosch and Smeg comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Smeg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among gas cooktop brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 390.
  • Across the 12 months ending September 2026, Smeg’s share of searches among gas cooktop brands in New Zealand moved from 0.81% to 0.77%, and its estimated monthly branded searches moved from 280 to 260.

How did search popularity change for New Zealand gas cooktop brands in September 2026?

1 change

  1. In September 2026, Bosch rose from 6th to 5th among gas cooktop brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch cooktop

Smeg

2 branded search terms

  • smeg cooktop
  • smeg gas cooktop

How the Brand Demand Index is measured

Other head-to-heads among gas cooktop brands

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