Brandwave

Electrolux vs Smeg:Which is more popular?

In September 2026, Electrolux had more branded searches than Smeg among gas cooktop brands in New Zealand. Electrolux had about 2,690 branded searches, while Smeg had 260. Electrolux made up 7.9% of all gas cooktop brand searches we track, and Smeg accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, Smeg appeared in three of the five answers and Electrolux in one. Smeg was mentioned before Electrolux in three out of four answers.

Among gas cooktop brands in New Zealand in September 2026

Who do people search for more?

Electrolux, about 10 searches for every 1 for Smeg

Electrolux 2.7K searchesSmeg 260 searches

Who does AI mention more?

Smeg, mentioned in 3 of 5 answers, Electrolux in 1

Smeg in 3 of 5Electrolux in 1 of 5

Who does AI recommend more?

Smeg, named ahead of Electrolux in 3 of 4 answers

Smeg first in 3Electrolux first in 1

Follow Electrolux vs Smeg and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Smeg was listed before Electrolux in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Electrolux5th
  6. Miele6th
  7. KitchenAid–
  8. Samsung–
  9. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Electrolux or Smeg more popular in search?

This chart shows how often people search Google for Electrolux and Smeg by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from searches in New Zealand.

Electrolux and Smeg among gas cooktop brands in New Zealand, by month

Share of searches by month for Electrolux, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxBoschSamsungLGSmegWestinghouse
Oct 202560.1%19.2%8.6%7.6%1.3%1.1%0.81%0.81%0.49%
Nov 202554.8%25.3%9.5%6.5%1.1%1.1%0.8%0.55%0.38%
Dec 202551.3%29.8%7.1%7.8%0.94%1.2%0.74%0.64%0.43%
Jan 202656.5%22.1%8.1%9%1.2%1.1%0.79%0.73%0.48%
Feb 202660.2%18.8%8.9%7.9%1.3%0.96%0.72%0.75%0.51%
Mar 202664.2%16.5%8.9%6.5%1%1%0.75%0.65%0.44%
Apr 202659.9%18.4%8.7%8.1%1.3%1.1%1.1%0.81%0.61%
May 202662.8%16.7%9.6%6.9%1.2%0.83%0.77%0.64%0.54%
Jun 202662.9%16.1%9%7.9%1.2%0.82%0.95%0.72%0.44%
Jul 202666.7%15.4%7%7%1.1%0.94%0.79%0.67%0.41%
Aug 202664.3%16.6%7.5%6.8%1.1%1.2%0.86%0.83%0.67%
Sep 202659.5%19.3%8.6%7.9%1.4%1.2%0.83%0.77%0.62%

How has the Electrolux and Smeg comparison changed over the last 12 months?

3 findings
  • Electrolux was ahead of Smeg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among gas cooktop brands in New Zealand moved from 7.6% to 7.9%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among gas cooktop brands in New Zealand moved from 0.81% to 0.77%, and its estimated monthly branded searches moved from 280 to 260.

How did search popularity change for New Zealand gas cooktop brands in September 2026?

1 change

  1. In September 2026, Electrolux gained share of searches among gas cooktop brands in New Zealand, from 6.8% to 7.9%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

Smeg

2 branded search terms

  • smeg cooktop
  • smeg gas cooktop

How the Brand Demand Index is measured

Other head-to-heads among gas cooktop brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free