Brandwave

Beko vs Bosch:Which is more popular?

In September 2026, Beko had more branded searches than Bosch among upright freezer brands in New Zealand. Beko had about 430 branded searches, while Bosch had 10. Beko made up 1.6% of all upright freezer brand searches we track, and Bosch accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, neither Beko nor Bosch appeared in any of the four answers.

Among upright freezer brands in New Zealand in September 2026

Who do people search for more?

Beko, about 43 searches for every 1 for Bosch

Beko 430 searchesBosch 10 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Beko in 0 of 4Bosch in 0 of 4

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Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Beko nor Bosch showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haier1st
  2. Westinghouse2nd
  3. Mitsubishi Electric3rd
  4. Fisher & Paykel4th
  5. LG4th
  6. Hisense6th
  7. Beko–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about upright freezer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beko or Bosch more popular in search?

This chart shows how often people search Google for Beko and Bosch by name. Each line represents a brand's share of searches for all eight upright freezer brands we track, month by month, from searches in New Zealand.

Beko and Bosch among upright freezer brands in New Zealand, by month

Share of searches by month for Beko, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseMitsubishi ElectricBekoLGBosch
Oct 202574.6%11%4.8%3.6%2.6%2.3%1%0.07%
Nov 202576.4%10%5.1%3.1%2.7%1.6%1.1%0.03%
Dec 202574%10.3%6.1%3.7%2.6%2.1%1.1%0.07%
Jan 202672.6%11.9%6%3.6%2.6%2.2%1%0.04%
Feb 202676.4%10%3.9%3.3%3.3%2%0.91%0.08%
Mar 202678.4%8.8%4.3%3.2%2.8%1.7%0.92%0.03%
Apr 202673%11.2%5.9%3.1%3.5%1.9%1.3%0.04%
May 202676.7%9.8%4.2%3.1%3.1%2.1%0.94%0.03%
Jun 202675.5%10%5.1%3.1%3.1%2.1%1.1%0.03%
Jul 202677.9%9%4.6%2.8%2.8%1.9%0.92%0.03%
Aug 202678.9%9.6%3.3%3.2%2.3%1.7%1%0.03%
Sep 202677.1%9.6%4%3.8%2.8%1.6%1.1%0.04%

How has the Beko and Bosch comparison changed over the last 12 months?

3 findings
  • Beko was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beko’s share of searches among upright freezer brands in New Zealand moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 640 to 430.
  • Across the 12 months ending September 2026, Bosch’s share of searches among upright freezer brands in New Zealand moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 20 to 10.

How did search popularity change for New Zealand upright freezer brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  2. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Beko’s and Bosch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

2 branded search terms

  • beko
  • beko appliances

Bosch

1 branded search term

  • bosch upright freezer

How the Brand Demand Index is measured

Other head-to-heads among upright freezer brands

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