Hisense vs Samsung:Which is more popular?
In September 2026, Hisense had more branded searches than Samsung among fridge brands in New Zealand. Hisense had about 1,740 branded searches, while Samsung had 1,270. Hisense made up 5.9% of all fridge brand searches we track, and Samsung accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about fridge brands, Samsung appeared in three of the five answers and Hisense in none.
Who do people search for more?
Hisense, about 37% more searches than Samsung
Who does AI mention more?
Samsung, mentioned in 3 of 5 answers, Hisense in 0
Who does AI recommend more?
Samsung, the only one of the two named
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hisense did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st
LG2nd
Haier3rd
Mitsubishi Electric4th- Samsung5th
Bosch6th
Westinghouse7th- Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge brands in New Zealand?”
Asked ChatGPT
“What's the best fridge brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge brands nz”
Searched Google, AI Overview
“best fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hisense or Samsung more popular in search?
This chart shows how often people search Google for Hisense and Samsung by name. Each line represents a brand's share of searches for all eight fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hisense, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Westinghouse | Samsung | Mitsubishi Electric | LG | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 9.7% | 6.1% | 5.7% | 4.5% | 3.2% | 2.8% | 1.3% |
| Nov 2025 | 67.2% | 8.7% | 6.3% | 4.8% | 4.8% | 3.5% | 2.9% | 1.6% |
| Dec 2025 | 64.3% | 8.5% | 8% | 5.6% | 4.7% | 4.1% | 3.2% | 1.5% |
| Jan 2026 | 64.3% | 10.1% | 7.9% | 5.6% | 4.4% | 3.2% | 3.2% | 1.2% |
| Feb 2026 | 68.3% | 8.7% | 5.8% | 5.1% | 4.5% | 3.4% | 2.8% | 1.3% |
| Mar 2026 | 69.7% | 7.1% | 6.3% | 4.7% | 3.9% | 2.5% | 4.5% | 1.4% |
| Apr 2026 | 64.3% | 9.4% | 7.4% | 4.5% | 6.2% | 3.1% | 3.9% | 1.2% |
| May 2026 | 68.4% | 8.6% | 5.4% | 4.7% | 5.4% | 2.8% | 3.3% | 1.3% |
| Jun 2026 | 69% | 8.6% | 6.6% | 4.4% | 3.7% | 3.7% | 2.7% | 1.4% |
| Jul 2026 | 71.7% | 7.8% | 6% | 4.4% | 3.6% | 2.6% | 2.7% | 1.2% |
| Aug 2026 | 70.8% | 8.2% | 5% | 5.3% | 3.9% | 2.9% | 2.6% | 1.4% |
| Sep 2026 | 67.7% | 8.2% | 5.9% | 5.7% | 4.3% | 3.4% | 2.9% | 2% |
How has the Hisense and Samsung comparison changed over the last 12 months?
3 findings
- Hisense was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in New Zealand moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
- Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in New Zealand moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
How did search popularity change for New Zealand fridge brands in September 2026?
1 change
In September 2026, Hisense overtook Westinghouse to rank 3rd among fridge brands in New Zealand, with 5.9% of the searches.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Hisense’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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