Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 14,100 times in New Zealand, about the same as the previous year. These searches made up 0.26% of all New Zealand earphones brand searches, placing Samsung fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about earphones brands, Samsung appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Samsung is the fifth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Apple AirPodsShare of searches 55.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. JBLShare of searches 25.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. SonyShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BoseShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. SamsungShare of searches 0.26%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top earphones brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Apple AirPods2nd
  3. Bose3rd
  4. JBL4th
  5. Samsung5th
  6. Marshall–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple AirPods4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earphones brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which earphones brands compete with Samsung?

Samsung against earphones brands in New Zealand, by month

Share of searches by month for Apple AirPods, JBL, Sony, Bose, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBoseSamsungMarshall
Oct 202555.4%23.9%11.4%8.9%0.29%0.03%
Nov 202554.1%25.4%11.3%8.9%0.27%0.03%
Dec 202548.4%33.3%9.8%8.2%0.25%0.02%
Jan 202652.4%27.6%11.4%8.2%0.31%0.02%
Feb 202658.1%23.1%11.3%7.2%0.28%0.02%
Mar 202658.3%22.2%11.6%7.5%0.32%0.04%
Apr 202653.7%26.6%11.5%7.8%0.31%0.04%
May 202656.4%23.9%11.4%8.1%0.24%0.02%
Jun 202656.5%24%11%8.2%0.23%0.03%
Jul 202655.8%24.4%11.5%8%0.29%0.02%
Aug 202657.4%24.4%9.8%8.1%0.33%0.03%
Sep 202655.1%25.9%11.3%7.4%0.26%0.05%

  1. 1.Apple AirPods

    55.1%

    Held 1st. 83.7K estimated branded searches, -0.92% vs prior month. Share -2.3 points.

  2. 2.JBL

    25.9%

    Held 2nd. 39.3K estimated branded searches, +9.5% vs prior month. Share +1.5 points.

  3. 3.Sony

    11.3%

    Held 3rd. 17.1K estimated branded searches, +18.8% vs prior month. Share +1.5 points.

  4. 4.Bose

    7.4%

    Held 4th. 11.2K estimated branded searches, -5.3% vs prior month. Share -0.7 points.

  5. 5.Samsung

    0.26%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  6. 6.Marshall

    0.05%

    Held 6th. 70 estimated branded searches, +75% vs prior month. Share 0 points.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

64 comparisons

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in New Zealand held steady at 14.1K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among earphones brands in New Zealand held steady, from 0.29% to 0.26%.

How did search popularity change for New Zealand earphones brands in September 2026?

5 changes

  1. In September 2026, JBL gained share of searches among earphones brands in New Zealand, from 24.4% to 25.9%.

  2. In September 2026, Sony gained share of searches among earphones brands in New Zealand, from 9.8% to 11.3%.

  3. In September 2026, Apple AirPods lost share of searches among earphones brands in New Zealand, from 57.4% to 55.1%.

  4. In September 2026, Bose lost share of searches among earphones brands in New Zealand, from 8.1% to 7.4%.

  5. Estimated monthly branded searches for Marshall in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are Samsung’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • monitor samsung gaming
  • samsung 4k monitor
  • samsung bespoke jet
  • samsung curved monitor
  • samsung dishdrawer
  • samsung dishwasher
  • samsung dryer
  • samsung fridge
  • samsung fridge freezer
  • samsung monitor
  • samsung odyssey
  • samsung oled tv
  • samsung oven
  • samsung stick vacuum
  • samsung tv
  • samsung washer dryer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in 40 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bluetooth headphones brands8th of 80.24%Show ranking
Bluetooth earbuds brands6th of 60.26%Show ranking
Earphones brands5th of 60.26%Shown above
Home appliance brands5th of 117.8%Show ranking
Home cinema brands5th of 80.52%Show ranking
Soundbar brands4th of 70.68%Show ranking
Cordless vacuum brands6th of 80.79%Show ranking
Soundbar with subwoofer brands5th of 60.81%Show ranking
TV brands3rd of 811.5%Show ranking
Stick vacuum brands5th of 81.3%Show ranking
Sleep tracker brands4th of 41.1%Show ranking
Gas cooktop brands6th of 91.2%Show ranking
Double wall oven brands5th of 81.2%Show ranking
Washing machine brands4th of 62.3%Show ranking
Surround sound system brands4th of 81.3%Show ranking
Fridge brands5th of 84.3%Show ranking
Clothes dryer brands6th of 71.4%Show ranking
Induction oven brands5th of 71.4%Show ranking
Front load washer brands5th of 61.4%Show ranking
Induction stove brands4th of 61.4%Show ranking
Counter depth refrigerator brands3rd of 51.4%Show ranking
Dishwasher brands6th of 71.5%Show ranking
Slimline dishwasher brands5th of 61.6%Show ranking
Induction hob brands4th of 41.6%Show ranking
Condenser tumble dryer brands4th of 51.6%Show ranking
Refrigerator double door brands4th of 61.6%Show ranking
Smart scale brands5th of 71.7%Show ranking
Gas stove brands4th of 61.7%Show ranking
Laser printer brands4th of 52.5%Show ranking
Flash drive brands2nd of 32.8%Show ranking
Computer monitor brands2nd of 616.3%Show ranking
Freestanding gas range brands4th of 64%Show ranking
Clothes steamer brands4th of 54.4%Show ranking
Portable charger brands4th of 75.6%Show ranking
Deep freezer brands4th of 56.7%Show ranking
Portable projector brands4th of 58.9%Show ranking
Short throw projector brands3rd of 510.8%Show ranking
Microwave oven brands3rd of 614.6%Show ranking
Hard drive brands2nd of 336.1%Show ranking
Curved monitor brands1st of 546.4%Show ranking
Creator with pink hair and a pink jacket

Is Samsung your brand?

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