Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 14,100 times in New Zealand, about the same as the previous year. These searches made up 0.26% of all New Zealand bluetooth earbuds brand searches, placing Samsung sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about bluetooth earbuds brands, Samsung appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Samsung is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. Apple AirPodsShare of searches 54.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 5th
  2. JBLShare of searches 25.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. SonyShare of searches 11.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. BoseShare of searches 7.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. SamsungShare of searches 0.26%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top bluetooth earbuds brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Samsung appeared in all four answers. Samsung is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Samsung2nd
  3. JBL3rd
  4. Bose4th
  5. Apple AirPods5th
  6. Soundcore6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple AirPods4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sony4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JBL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bose3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Soundcore2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bluetooth earbuds brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which bluetooth earbuds brands compete with Samsung?

Samsung against bluetooth earbuds brands in New Zealand, by month

Share of searches by month for Apple AirPods, JBL, Sony, Bose, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBoseSoundcoreSamsung
Oct 202555.1%23.8%11.4%8.9%0.54%0.29%
Nov 202553.9%25.3%11.3%8.9%0.4%0.26%
Dec 202548.3%33.2%9.8%8.2%0.37%0.24%
Jan 202652.2%27.5%11.4%8.2%0.47%0.31%
Feb 202657.8%23%11.2%7.2%0.52%0.28%
Mar 202658%22.1%11.5%7.5%0.58%0.31%
Apr 202653.5%26.5%11.5%7.8%0.47%0.31%
May 202656.1%23.8%11.3%8%0.54%0.24%
Jun 202656.2%23.8%10.9%8.2%0.64%0.23%
Jul 202655.5%24.3%11.5%7.9%0.53%0.29%
Aug 202657.1%24.2%9.7%8%0.59%0.32%
Sep 202654.8%25.7%11.2%7.4%0.58%0.26%

  1. 1.Apple AirPods

    54.8%

    Held 1st. 83.7K estimated branded searches, -0.92% vs prior month. Share -2.2 points.

  2. 2.JBL

    25.7%

    Held 2nd. 39.3K estimated branded searches, +9.5% vs prior month. Share +1.5 points.

  3. 3.Sony

    11.2%

    Held 3rd. 17.1K estimated branded searches, +18.8% vs prior month. Share +1.5 points.

  4. 4.Bose

    7.4%

    Held 4th. 11.2K estimated branded searches, -5.3% vs prior month. Share -0.7 points.

  5. 5.Soundcore

    0.58%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Samsung

    0.26%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

64 comparisons

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in New Zealand held steady at 14.1K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among bluetooth earbuds brands in New Zealand held steady, from 0.29% to 0.26%.

How did search popularity change for New Zealand bluetooth earbuds brands in September 2026?

5 changes

  1. In September 2026, JBL gained share of searches among bluetooth earbuds brands in New Zealand, from 24.2% to 25.7%.

  2. In September 2026, Sony gained share of searches among bluetooth earbuds brands in New Zealand, from 9.7% to 11.2%.

  3. In September 2026, Apple AirPods lost share of searches among bluetooth earbuds brands in New Zealand, from 57.1% to 54.8%.

  4. In September 2026, Bose lost share of searches among bluetooth earbuds brands in New Zealand, from 8% to 7.4%.

  5. Estimated monthly branded searches for Soundcore in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are Samsung’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • monitor samsung gaming
  • samsung 4k monitor
  • samsung bespoke jet
  • samsung curved monitor
  • samsung dishdrawer
  • samsung dishwasher
  • samsung dryer
  • samsung fridge
  • samsung fridge freezer
  • samsung monitor
  • samsung odyssey
  • samsung oled tv
  • samsung oven
  • samsung stick vacuum
  • samsung tv
  • samsung washer dryer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in 40 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bluetooth headphones brands8th of 80.24%Show ranking
Bluetooth earbuds brands6th of 60.26%Shown above
Earphones brands5th of 60.26%Show ranking
Home appliance brands5th of 117.8%Show ranking
Home cinema brands5th of 80.52%Show ranking
Soundbar brands4th of 70.68%Show ranking
Cordless vacuum brands6th of 80.79%Show ranking
Soundbar with subwoofer brands5th of 60.81%Show ranking
TV brands3rd of 811.5%Show ranking
Stick vacuum brands5th of 81.3%Show ranking
Sleep tracker brands4th of 41.1%Show ranking
Gas cooktop brands6th of 91.2%Show ranking
Double wall oven brands5th of 81.2%Show ranking
Washing machine brands4th of 62.3%Show ranking
Surround sound system brands4th of 81.3%Show ranking
Fridge brands5th of 84.3%Show ranking
Clothes dryer brands6th of 71.4%Show ranking
Induction oven brands5th of 71.4%Show ranking
Front load washer brands5th of 61.4%Show ranking
Induction stove brands4th of 61.4%Show ranking
Counter depth refrigerator brands3rd of 51.4%Show ranking
Dishwasher brands6th of 71.5%Show ranking
Slimline dishwasher brands5th of 61.6%Show ranking
Induction hob brands4th of 41.6%Show ranking
Condenser tumble dryer brands4th of 51.6%Show ranking
Refrigerator double door brands4th of 61.6%Show ranking
Smart scale brands5th of 71.7%Show ranking
Gas stove brands4th of 61.7%Show ranking
Laser printer brands4th of 52.5%Show ranking
Flash drive brands2nd of 32.8%Show ranking
Computer monitor brands2nd of 616.3%Show ranking
Freestanding gas range brands4th of 64%Show ranking
Clothes steamer brands4th of 54.4%Show ranking
Portable charger brands4th of 75.6%Show ranking
Deep freezer brands4th of 56.7%Show ranking
Portable projector brands4th of 58.9%Show ranking
Short throw projector brands3rd of 510.8%Show ranking
Microwave oven brands3rd of 614.6%Show ranking
Hard drive brands2nd of 336.1%Show ranking
Curved monitor brands1st of 546.4%Show ranking
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