Brandwave

How popular isSoundcore?

In September 2026, people searched for Soundcore by name about 880 times in New Zealand, a 22.2% increase from the previous year. These searches made up 0.58% of all New Zealand bluetooth earbuds brand searches, placing Soundcore fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about bluetooth earbuds brands, Soundcore appeared in two of the four answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Soundcore is the fifth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. Apple AirPodsShare of searches 54.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 5th
  2. JBLShare of searches 25.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. SonyShare of searches 11.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. BoseShare of searches 7.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. SoundcoreShare of searches 0.58%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

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Top bluetooth earbuds brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Soundcore was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Soundcore is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Samsung2nd
  3. JBL3rd
  4. Bose4th
  5. Apple AirPods5th
  6. Soundcore6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple AirPods4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sony4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JBL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bose3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Soundcore2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bluetooth earbuds brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which bluetooth earbuds brands compete with Soundcore?

Soundcore against bluetooth earbuds brands in New Zealand, by month

Share of searches by month for Apple AirPods, JBL, Sony, Bose, Soundcore. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBoseSoundcoreSamsung
Oct 202555.1%23.8%11.4%8.9%0.54%0.29%
Nov 202553.9%25.3%11.3%8.9%0.4%0.26%
Dec 202548.3%33.2%9.8%8.2%0.37%0.24%
Jan 202652.2%27.5%11.4%8.2%0.47%0.31%
Feb 202657.8%23%11.2%7.2%0.52%0.28%
Mar 202658%22.1%11.5%7.5%0.58%0.31%
Apr 202653.5%26.5%11.5%7.8%0.47%0.31%
May 202656.1%23.8%11.3%8%0.54%0.24%
Jun 202656.2%23.8%10.9%8.2%0.64%0.23%
Jul 202655.5%24.3%11.5%7.9%0.53%0.29%
Aug 202657.1%24.2%9.7%8%0.59%0.32%
Sep 202654.8%25.7%11.2%7.4%0.58%0.26%

  1. 1.Apple AirPods

    54.8%

    Held 1st. 83.7K estimated branded searches, -0.92% vs prior month. Share -2.2 points.

  2. 2.JBL

    25.7%

    Held 2nd. 39.3K estimated branded searches, +9.5% vs prior month. Share +1.5 points.

  3. 3.Sony

    11.2%

    Held 3rd. 17.1K estimated branded searches, +18.8% vs prior month. Share +1.5 points.

  4. 4.Bose

    7.4%

    Held 4th. 11.2K estimated branded searches, -5.3% vs prior month. Share -0.7 points.

  5. 5.Soundcore

    0.58%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Samsung

    0.26%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between Soundcore and its closest rivals

Every comparison with Soundcore

13 comparisons

How has branded search demand for Soundcore changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Soundcore in New Zealand rose from 720 to 880.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among bluetooth earbuds brands in New Zealand held steady, from 0.54% to 0.58%.

How did search popularity change for New Zealand bluetooth earbuds brands in September 2026?

5 changes

  1. In September 2026, JBL gained share of searches among bluetooth earbuds brands in New Zealand, from 24.2% to 25.7%.

  2. In September 2026, Sony gained share of searches among bluetooth earbuds brands in New Zealand, from 9.7% to 11.2%.

  3. In September 2026, Apple AirPods lost share of searches among bluetooth earbuds brands in New Zealand, from 57.1% to 54.8%.

  4. In September 2026, Bose lost share of searches among bluetooth earbuds brands in New Zealand, from 8% to 7.4%.

  5. Estimated monthly branded searches for Soundcore in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are Soundcore’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • soundcore

How the Brand Demand Index is measured

Who owns Soundcore?

Soundcore is owned by Anker. Brandwave also tracks Anker and Eufy, owned by the same company, in New Zealand.

Do you work for Soundcore? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Soundcore compete?

Soundcore is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands9th of 100.46%Show ranking
Bluetooth earbuds brands5th of 60.58%Shown above
Bluetooth speaker brands6th of 81.1%Show ranking
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