Marshall vs Soundcore:Which is more popular?
In September 2026, Marshall and Soundcore were level in searches among headphone brands in New Zealand, with an estimated 800 versus 880 branded searches, at 0.42% and 0.46% of the total. When we asked ChatGPT and Google AI Overviews about headphone brands, Soundcore appeared in three of the five answers and Marshall in none.
Who do people search for more?
Soundcore, about 10% more searches than Marshall
Who does AI mention more?
Soundcore, mentioned in 3 of 5 answers, Marshall in 0
Who does AI recommend more?
Soundcore, the only one of the two named
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Top headphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Soundcore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Marshall did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sony1st
Bose2nd
Sennheiser3rd
JBL4th
Apple AirPods5th- Soundcore6th
Skullcandy7th
Beats–
Jabra–
Marshall–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sennheiser5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple AirPods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skullcandy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about headphone brands
5 answers
Asked ChatGPT
“Which headphone brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best headphone brands in New Zealand?”
Asked ChatGPT
“What's the best headphone brand in New Zealand for everyday listening?”
Searched Google, AI Overview
“best headphones”
Searched Google, AI Overview
“wireless headphones nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Marshall or Soundcore more popular in search?
This chart shows how often people search Google for Marshall and Soundcore by name. Each line represents a brand's share of searches for all ten headphone brands we track, month by month, from searches in New Zealand.
Share of searches by month for Soundcore, Marshall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Jabra | Soundcore | Marshall |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 22.2% | 13.6% | 8.9% | 3.5% | 3% | 2.2% | 1.1% | 0.44% | 0.38% |
| Nov 2025 | 44.3% | 23.4% | 14.1% | 8.8% | 3.2% | 2.7% | 2% | 0.8% | 0.33% | 0.41% |
| Dec 2025 | 40.1% | 30.4% | 12.6% | 8% | 3% | 2.6% | 1.9% | 0.67% | 0.3% | 0.39% |
| Jan 2026 | 42.7% | 25.6% | 14% | 7.9% | 3.2% | 2.8% | 2% | 0.99% | 0.38% | 0.41% |
| Feb 2026 | 47% | 22.3% | 13.4% | 7.2% | 3.3% | 3% | 2% | 1% | 0.42% | 0.37% |
| Mar 2026 | 46.9% | 21.1% | 14% | 7.5% | 3.6% | 3.1% | 2% | 0.96% | 0.47% | 0.42% |
| Apr 2026 | 43.7% | 24.8% | 13.5% | 7.8% | 3.6% | 2.9% | 2% | 0.95% | 0.39% | 0.42% |
| May 2026 | 45.1% | 22.7% | 13.4% | 8% | 4.1% | 3% | 1.9% | 0.92% | 0.43% | 0.44% |
| Jun 2026 | 45.4% | 22.1% | 13.1% | 8.3% | 4.6% | 3% | 1.7% | 0.79% | 0.52% | 0.45% |
| Jul 2026 | 44.4% | 23% | 13.4% | 8% | 4.7% | 3% | 1.8% | 0.84% | 0.42% | 0.35% |
| Aug 2026 | 45.6% | 22.5% | 12.4% | 8.3% | 4% | 3.7% | 1.9% | 0.8% | 0.47% | 0.36% |
| Sep 2026 | 43.8% | 23.7% | 13.4% | 7.3% | 3.6% | 3.6% | 3% | 0.7% | 0.46% | 0.42% |
How has the Marshall and Soundcore comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Marshall took it in November 2025, Soundcore took it in February 2026, Marshall took it in April 2026, Soundcore took it in June 2026.
- Across the 12 months ending September 2026, Marshall’s share of searches among headphone brands in New Zealand moved from 0.38% to 0.42%, and its estimated monthly branded searches moved from 630 to 800.
- Across the 12 months ending September 2026, Soundcore’s share of searches among headphone brands in New Zealand moved from 0.44% to 0.46%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for New Zealand headphone brands in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Marshall’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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