JBL vs Samsung:Which is more popular?
In September 2026, JBL had more branded searches than Samsung among bluetooth earbuds brands in New Zealand. JBL had about 39,300 branded searches, while Samsung had 390. JBL made up 25.7% of all bluetooth earbuds brand searches we track, and Samsung accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about bluetooth earbuds brands, Samsung appeared in all four answers and JBL in three. Samsung was mentioned before JBL in three out of four answers.
Who do people search for more?
JBL, about 101 searches for every 1 for Samsung
Who does AI mention more?
Samsung, mentioned in every answer we collected
Who does AI recommend more?
Samsung, named ahead of JBL in 3 of 4 answers
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Top bluetooth earbuds brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Samsung appeared in all four answers. JBL was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Samsung was listed before JBL in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apple AirPods4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sony4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- JBL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bose3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Soundcore2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bluetooth earbuds brands
4 answers
Asked ChatGPT
“Which Bluetooth earbuds brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best Bluetooth earbuds brands in New Zealand?”
Asked ChatGPT
“What's the best Bluetooth earbuds brand in New Zealand for everyday listening?”
Searched Google, AI Overview
“wireless earbuds nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bluetooth earbuds nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is JBL or Samsung more popular in search?
This chart shows how often people search Google for JBL and Samsung by name. Each line represents a brand's share of searches for all six bluetooth earbuds brands we track, month by month, from searches in New Zealand.
Share of searches by month for JBL, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | JBL | Sony | Bose | Soundcore | Samsung |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 23.8% | 11.4% | 8.9% | 0.54% | 0.29% |
| Nov 2025 | 53.9% | 25.3% | 11.3% | 8.9% | 0.4% | 0.26% |
| Dec 2025 | 48.3% | 33.2% | 9.8% | 8.2% | 0.37% | 0.24% |
| Jan 2026 | 52.2% | 27.5% | 11.4% | 8.2% | 0.47% | 0.31% |
| Feb 2026 | 57.8% | 23% | 11.2% | 7.2% | 0.52% | 0.28% |
| Mar 2026 | 58% | 22.1% | 11.5% | 7.5% | 0.58% | 0.31% |
| Apr 2026 | 53.5% | 26.5% | 11.5% | 7.8% | 0.47% | 0.31% |
| May 2026 | 56.1% | 23.8% | 11.3% | 8% | 0.54% | 0.24% |
| Jun 2026 | 56.2% | 23.8% | 10.9% | 8.2% | 0.64% | 0.23% |
| Jul 2026 | 55.5% | 24.3% | 11.5% | 7.9% | 0.53% | 0.29% |
| Aug 2026 | 57.1% | 24.2% | 9.7% | 8% | 0.59% | 0.32% |
| Sep 2026 | 54.8% | 25.7% | 11.2% | 7.4% | 0.58% | 0.26% |
How has the JBL and Samsung comparison changed over the last 12 months?
3 findings
- JBL was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JBL’s share of searches among bluetooth earbuds brands in New Zealand moved from 23.8% to 25.7%, and its estimated monthly branded searches moved from 31.8K to 39.3K.
- Across the 12 months ending September 2026, Samsung’s share of searches among bluetooth earbuds brands in New Zealand moved from 0.29% to 0.26%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand bluetooth earbuds brands in September 2026?
1 change
In September 2026, JBL gained share of searches among bluetooth earbuds brands in New Zealand, from 24.2% to 25.7%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using JBL’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bluetooth earbuds brands
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