Sleep tracker brands in New Zealand:Which are most popular?
In September 2026, Garmin was the most searched sleep tracker brand in New Zealand, accounting for 41.6% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Garmin and Fitbit were mentioned most often, in three of the five answers. Garmin was recommended most often, coming first in two out of four responses that gave a list.
GarminShare of searches 41.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
FitbitShare of searches 38.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
WHOOPShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
SamsungShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top sleep tracker brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Garmin and Fitbit were mentioned most often, in three of the five answers. Garmin was recommended most often, coming first in two out of four answers that gave a list. Fitbit was second, and WHOOP was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sleep tracker brands
5 answers
Asked ChatGPT
“Which sleep tracker brand should I use in New Zealand?”
Asked ChatGPT
“What are the best sleep tracker brands in New Zealand?”
Asked ChatGPT
“What's the best sleep tracker brand in New Zealand for better sleep?”
Searched Google, AI Overview
“best sleep tracker”
Searched Google, AI Overview
“sleep tracking ring”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sleep tracker brands do people search for most?
This chart shows how often people search Google for each sleep tracker brand by name. Each line represents a brand's share of searches for all four sleep tracker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, Fitbit, WHOOP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Fitbit | WHOOP | Samsung |
|---|---|---|---|---|
| Oct 2025 | 47.9% | 36% | 14.9% | 1.3% |
| Nov 2025 | 47.7% | 36.2% | 14.8% | 1.3% |
| Dec 2025 | 42.5% | 40% | 16.2% | 1.4% |
| Jan 2026 | 41.2% | 38.5% | 19.3% | 1.1% |
| Feb 2026 | 46.5% | 34.9% | 17.6% | 1% |
| Mar 2026 | 50.4% | 32.6% | 15.6% | 1.3% |
| Apr 2026 | 46.7% | 34.3% | 17.7% | 1.2% |
| May 2026 | 43.6% | 39% | 16.5% | 0.94% |
| Jun 2026 | 40.4% | 43.3% | 15.3% | 1.1% |
| Jul 2026 | 41.3% | 38.3% | 19.1% | 1.3% |
| Aug 2026 | 43.5% | 38.7% | 16.4% | 1.4% |
| Sep 2026 | 41.6% | 38.2% | 19.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.6% | 14.8K | 0% | -1.9 points | |
| 2, held 2nd | 38.2% | 13.6K | +3.1% | -0.5 points | |
| 3, held 3rd | 19.1% | 6.8K | +21.6% | +2.7 points | |
| 4, held 4th | 1.1% | 390 | -18.8% | -0.3 points |
1.
Garmin41.6%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.
2.
Fitbit38.2%
Held 2nd. 13.6K estimated branded searches, +3.1% vs prior month. Share -0.5 points.
3.
WHOOP19.1%
Held 3rd. 6.8K estimated branded searches, +21.6% vs prior month. Share +2.7 points.
4.
Samsung1.1%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.
Which brand is most popular in search among sleep tracker brands in New Zealand?
4 brands
In September 2026, Garmin was the most searched among sleep tracker brands in New Zealand, with an estimated 14.8K branded searches, 41.6% of all searches for the four we track. Fitbit is in 2nd place, 3.4 percentage points behind at 38.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Garmin | 47.9% → 41.6% | 50.4%Mar 2026 | 40.4%Jun 2026 | 1st |
| Fitbit | 36% → 38.2% | 43.3%Jun 2026 | 32.6%Mar 2026 | 2nd |
| WHOOP | 14.9% → 19.1% | 19.3%Jan 2026 | 14.8%Nov 2025 | 3rd |
| Samsung | 1.3% → 1.1% | 1.4%Aug 2026 | 0.94%May 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Garmin’s share of searches among sleep tracker brands in New Zealand decreased from 47.9% to 41.6%.
- Across the 12 months ending September 2026, Fitbit’s share of searches among sleep tracker brands in New Zealand increased from 36% to 38.2%.
- Across the 12 months ending September 2026, WHOOP’s share of searches among sleep tracker brands in New Zealand increased from 14.9% to 19.1%.
- Across the 12 months ending September 2026, Garmin’s share of searches among sleep tracker brands in New Zealand peaked at 50.4% in March 2026 and was lowest at 40.4% in June 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among sleep tracker brands in New Zealand peaked at 43.3% in June 2026 and was lowest at 32.6% in March 2026.
- Across the 12 months ending September 2026, WHOOP’s share of searches among sleep tracker brands in New Zealand peaked at 19.3% in January 2026 and was lowest at 14.8% in November 2025.
- Across the 12 months ending September 2026, Samsung held steady: its share of searches among sleep tracker brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand sleep tracker brands in September 2026?
3 changes
In September 2026, WHOOP gained share of searches among sleep tracker brands in New Zealand, from 16.4% to 19.1%.
In September 2026, Garmin lost share of searches among sleep tracker brands in New Zealand, from 43.5% to 41.6%.
In September 2026, Fitbit lost share of searches among sleep tracker brands in New Zealand, from 38.7% to 38.2%.
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