Brandwave

How popular isWHOOP?

In September 2026, people searched for WHOOP by name about 10,300 times in New Zealand, a 47.7% increase from the previous year. These searches made up 19.1% of all New Zealand sleep tracker brand searches, placing WHOOP third out of four brands. When we asked both ChatGPT and Google AI Overviews about sleep tracker brands, WHOOP appeared in two of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

WHOOP is the third most searched of 4 competitors and the third most recommended in AI answers.

  1. GarminShare of searches 41.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. FitbitShare of searches 38.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. WHOOPShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top sleep tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WHOOP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. WHOOP is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Fitbit2nd
  3. WHOOP3rd
  4. Samsung4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fitbit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WHOOP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sleep tracker brands

5 answers

  • Asked ChatGPT

    “Which sleep tracker brand should I use in New Zealand?”

    1. 1Garmin
    2. 2Fitbit

  • Asked ChatGPT

    “What are the best sleep tracker brands in New Zealand?”

    1. 1Garmin
    2. 2Fitbit
    3. 3WHOOP

  • Asked ChatGPT

    “What's the best sleep tracker brand in New Zealand for better sleep?”

    1. 1Fitbit
    2. 2Garmin

  • Searched Google, AI Overview

    “best sleep tracker”

    1. 1WHOOP
    2. 2Samsung

  • Searched Google, AI Overview

    “sleep tracking ring”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which sleep tracker brands compete with WHOOP?

    WHOOP against sleep tracker brands in New Zealand, by month

    Share of searches by month for Garmin, Fitbit, WHOOP. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGarminFitbitWHOOPSamsung
    Oct 202547.9%36%14.9%1.3%
    Nov 202547.7%36.2%14.8%1.3%
    Dec 202542.5%40%16.2%1.4%
    Jan 202641.2%38.5%19.3%1.1%
    Feb 202646.5%34.9%17.6%1%
    Mar 202650.4%32.6%15.6%1.3%
    Apr 202646.7%34.3%17.7%1.2%
    May 202643.6%39%16.5%0.94%
    Jun 202640.4%43.3%15.3%1.1%
    Jul 202641.3%38.3%19.1%1.3%
    Aug 202643.5%38.7%16.4%1.4%
    Sep 202641.6%38.2%19.1%1.1%

    1. 1.Garmin

      41.6%

      Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.

    2. 2.Fitbit

      38.2%

      Held 2nd. 13.6K estimated branded searches, +3.1% vs prior month. Share -0.5 points.

    3. 3.WHOOP

      19.1%

      Held 3rd. 6.8K estimated branded searches, +21.6% vs prior month. Share +2.7 points.

    4. 4.Samsung

      1.1%

      Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

    Compare popularity between WHOOP and its closest rivals

    Every comparison with WHOOP

    11 comparisons

    How has branded search demand for WHOOP changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for WHOOP in New Zealand rose from 7K to 10.3K.
    • Across the 12 months ending September 2026, WHOOP’s share of searches among sleep tracker brands in New Zealand increased from 14.9% to 19.1%.
    • Across the 12 months ending September 2026, WHOOP’s share of searches among sleep tracker brands in New Zealand peaked at 19.3% in January 2026 and was lowest at 14.8% in November 2025.

    How did search popularity change for New Zealand sleep tracker brands in September 2026?

    3 changes

    1. In September 2026, WHOOP gained share of searches among sleep tracker brands in New Zealand, from 16.4% to 19.1%.

    2. In September 2026, Garmin lost share of searches among sleep tracker brands in New Zealand, from 43.5% to 41.6%.

    3. In September 2026, Fitbit lost share of searches among sleep tracker brands in New Zealand, from 38.7% to 38.2%.

    How are WHOOP’s branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using WHOOP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • band whoop
    • whoop
    • whoop bicep band
    • whoop bracelet
    • whoop fitness band
    • whoop fitness tracker
    • whoop rings
    • whoop strap
    • whoop watch

    Do you work for WHOOP? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does WHOOP compete?

    WHOOP is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Smartwatch and fitness tracker brands5th of 95.7%Show ranking
    Sleep tracker brands3rd of 419.1%Shown above
    Fitness tracker brands2nd of 735.3%Show ranking
    Creator with pink hair and a pink jacket

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