Brandwave

How popular isWHOOP?

In September 2026, people searched for WHOOP by name about 10,300 times in New Zealand, a 47.7% increase from the previous year. These searches made up 35.3% of all New Zealand fitness tracker brand searches, placing WHOOP second out of seven brands. When we asked both ChatGPT and Google AI Overviews about fitness tracker brands, WHOOP appeared in two of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

WHOOP is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. FitbitShare of searches 52.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. WHOOPShare of searches 35.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. OuraShare of searches 4.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. AmazfitShare of searches 4.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. XiaomiShare of searches 1.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, WHOOP was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. WHOOP is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Fitbit2nd
  3. WHOOP3rd
  4. Xiaomi4th
  5. Oura–
  6. Amazfit–
  7. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WHOOP2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Xiaomi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Amazfit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Polar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fitness tracker brands

4 answers

  • Asked ChatGPT

    “Which fitness tracker brand should I buy in New Zealand?”

    1. 1Garmin
    2. 2Fitbit

  • Asked ChatGPT

    “What are the best fitness tracker brands in New Zealand?”

    1. 1Garmin
    2. 2Fitbit
    3. 3WHOOP
    4. 4Xiaomi

  • Asked ChatGPT

    “What's the best fitness tracker brand in New Zealand for everyday activity tracking?”

    1. 1Fitbit
    2. 2Garmin
    3. 3Xiaomi

  • Searched Google, AI Overview

    “best fitness tracker”

    1. 1Fitbit
    2. 2Garmin
    3. 3WHOOP

  • Searched Google, AI Overview

    “heart rate watch nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fitness tracker brands compete with WHOOP?

WHOOP against fitness tracker brands in New Zealand, by month

Share of searches by month for Fitbit, WHOOP, Oura, Amazfit. The figures are in the table below the chart.

View monthly share of searches table
MonthFitbitWHOOPOuraAmazfitXiaomiGarminPolar
Oct 202557.1%32.2%3%5%1.5%0.92%0.26%
Nov 202557.5%31.8%3%5%1.5%1%0.17%
Dec 202557.8%31.5%3%4.8%1.8%0.91%0.29%
Jan 202652.7%35.8%2.7%6.2%1.6%0.8%0.19%
Feb 202652.6%35.7%2.8%6.1%1.5%1.1%0.23%
Mar 202651.7%35.3%3.9%6.3%1.5%1.1%0.21%
Apr 202652.5%36.5%2.8%5.7%1.2%1.1%0.19%
May 202655.3%33.6%3%5.4%1.4%1.2%0.16%
Jun 202658.5%29.4%3.9%5.7%1.2%0.93%0.27%
Jul 202651.2%36.8%3.2%5.7%1.4%1.3%0.27%
Aug 202654.7%33.2%3.6%5.3%1.5%1.4%0.16%
Sep 202652.4%35.3%4.9%4.8%1.5%0.91%0.15%

  1. 1.Fitbit

    52.4%

    Held 1st. 13.8K estimated branded searches, +3.4% vs prior month. Share -2.3 points.

  2. 2.WHOOP

    35.3%

    Held 2nd. 9.3K estimated branded searches, +14.6% vs prior month. Share +2 points.

  3. 3.Oura

    4.9%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +1.3 points.

  4. 4.Amazfit

    4.8%

    Moved from 3rd to 4th. 1.3K estimated branded searches, -1.5% vs prior month. Share -0.5 points.

  5. 5.Xiaomi

    1.5%

    Held 5th. 400 estimated branded searches, +8.1% vs prior month. Share 0 points.

  6. 6.Garmin

    0.91%

    Held 6th. 240 estimated branded searches, -31.4% vs prior month. Share -0.5 points.

  7. 7.Polar

    0.15%

    Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between WHOOP and its closest rivals

Every comparison with WHOOP

11 comparisons

How has branded search demand for WHOOP changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WHOOP in New Zealand rose from 7K to 10.3K.
  • Across the 12 months ending September 2026, WHOOP’s share of searches among fitness tracker brands in New Zealand increased from 32.2% to 35.3%.
  • Across the 12 months ending September 2026, WHOOP’s share of searches among fitness tracker brands in New Zealand peaked at 36.8% in July 2026 and was lowest at 29.4% in June 2026.

How did search popularity change for New Zealand fitness tracker brands in September 2026?

6 changes

  1. In September 2026, Oura overtook Amazfit to rank 3rd among fitness tracker brands in New Zealand, with 4.9% of the searches.

  2. In September 2026, WHOOP gained share of searches among fitness tracker brands in New Zealand, from 33.2% to 35.3%.

  3. In September 2026, Fitbit lost share of searches among fitness tracker brands in New Zealand, from 54.7% to 52.4%.

  4. In September 2026, Garmin lost share of searches among fitness tracker brands in New Zealand, from 1.4% to 0.91%.

  5. Amazfit’s share of searches among fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.8% in September 2026.

  6. Estimated monthly branded searches for Xiaomi in New Zealand rose 33.3% over 12 measured months, from 300 to 400 in September 2026.

How are WHOOP’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using WHOOP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • band whoop
  • whoop
  • whoop bicep band
  • whoop bracelet
  • whoop fitness band
  • whoop fitness tracker
  • whoop rings
  • whoop strap
  • whoop watch

Do you work for WHOOP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does WHOOP compete?

WHOOP is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartwatch and fitness tracker brands5th of 95.7%Show ranking
Sleep tracker brands3rd of 419.1%Show ranking
Fitness tracker brands2nd of 735.3%Shown above
Creator with pink hair and a pink jacket

Is WHOOP your brand?

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