Brandwave

How popular isGarmin?

In September 2026, people searched for Garmin by name about 45,900 times in New Zealand, a 9.6% increase from the previous year. These searches made up 0.91% of all New Zealand fitness tracker brand searches, placing Garmin sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about fitness tracker brands, Garmin appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Garmin is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. FitbitShare of searches 52.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. WHOOPShare of searches 35.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. OuraShare of searches 4.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. AmazfitShare of searches 4.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. GarminShare of searches 0.91%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Garmin appeared in all four answers. Garmin is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Fitbit2nd
  3. WHOOP3rd
  4. Xiaomi4th
  5. Oura–
  6. Amazfit–
  7. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WHOOP2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Xiaomi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Amazfit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Polar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fitness tracker brands

4 answers

  • Asked ChatGPT

    “Which fitness tracker brand should I buy in New Zealand?”

    1. 1Garmin
    2. 2Fitbit

  • Asked ChatGPT

    “What are the best fitness tracker brands in New Zealand?”

    1. 1Garmin
    2. 2Fitbit
    3. 3WHOOP
    4. 4Xiaomi

  • Asked ChatGPT

    “What's the best fitness tracker brand in New Zealand for everyday activity tracking?”

    1. 1Fitbit
    2. 2Garmin
    3. 3Xiaomi

  • Searched Google, AI Overview

    “best fitness tracker”

    1. 1Fitbit
    2. 2Garmin
    3. 3WHOOP

  • Searched Google, AI Overview

    “heart rate watch nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fitness tracker brands compete with Garmin?

Garmin against fitness tracker brands in New Zealand, by month

Share of searches by month for Fitbit, WHOOP, Oura, Amazfit, Garmin. The figures are in the table below the chart.

View monthly share of searches table
MonthFitbitWHOOPOuraAmazfitXiaomiGarminPolar
Oct 202557.1%32.2%3%5%1.5%0.92%0.26%
Nov 202557.5%31.8%3%5%1.5%1%0.17%
Dec 202557.8%31.5%3%4.8%1.8%0.91%0.29%
Jan 202652.7%35.8%2.7%6.2%1.6%0.8%0.19%
Feb 202652.6%35.7%2.8%6.1%1.5%1.1%0.23%
Mar 202651.7%35.3%3.9%6.3%1.5%1.1%0.21%
Apr 202652.5%36.5%2.8%5.7%1.2%1.1%0.19%
May 202655.3%33.6%3%5.4%1.4%1.2%0.16%
Jun 202658.5%29.4%3.9%5.7%1.2%0.93%0.27%
Jul 202651.2%36.8%3.2%5.7%1.4%1.3%0.27%
Aug 202654.7%33.2%3.6%5.3%1.5%1.4%0.16%
Sep 202652.4%35.3%4.9%4.8%1.5%0.91%0.15%

  1. 1.Fitbit

    52.4%

    Held 1st. 13.8K estimated branded searches, +3.4% vs prior month. Share -2.3 points.

  2. 2.WHOOP

    35.3%

    Held 2nd. 9.3K estimated branded searches, +14.6% vs prior month. Share +2 points.

  3. 3.Oura

    4.9%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +1.3 points.

  4. 4.Amazfit

    4.8%

    Moved from 3rd to 4th. 1.3K estimated branded searches, -1.5% vs prior month. Share -0.5 points.

  5. 5.Xiaomi

    1.5%

    Held 5th. 400 estimated branded searches, +8.1% vs prior month. Share 0 points.

  6. 6.Garmin

    0.91%

    Held 6th. 240 estimated branded searches, -31.4% vs prior month. Share -0.5 points.

  7. 7.Polar

    0.15%

    Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Garmin and its closest rivals

Every comparison with Garmin

29 comparisons

How has branded search demand for Garmin changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin in New Zealand rose from 41.9K to 45.9K.
  • Across the 12 months ending September 2026, Garmin’s share of searches among fitness tracker brands in New Zealand held steady, from 0.92% to 0.91%.

How did search popularity change for New Zealand fitness tracker brands in September 2026?

6 changes

  1. In September 2026, Oura overtook Amazfit to rank 3rd among fitness tracker brands in New Zealand, with 4.9% of the searches.

  2. In September 2026, WHOOP gained share of searches among fitness tracker brands in New Zealand, from 33.2% to 35.3%.

  3. In September 2026, Fitbit lost share of searches among fitness tracker brands in New Zealand, from 54.7% to 52.4%.

  4. In September 2026, Garmin lost share of searches among fitness tracker brands in New Zealand, from 1.4% to 0.91%.

  5. Amazfit’s share of searches among fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.8% in September 2026.

  6. Estimated monthly branded searches for Xiaomi in New Zealand rose 33.3% over 12 measured months, from 300 to 400 in September 2026.

How are Garmin’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • garmin
  • garmin alpha
  • garmin connect
  • garmin descent
  • garmin dog collar
  • garmin dog tracker
  • garmin fenix
  • garmin fitness tracker
  • garmin forerunner
  • garmin hr monitor
  • garmin index scale
  • garmin inreach
  • garmin instinct
  • garmin scale
  • garmin smartwatch
  • garmin venu
  • garmin vivoactive
  • garmin vivosmart
  • garmin watch

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garmin compete?

Garmin is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartwatch and fitness tracker brands2nd of 932.2%Show ranking
Sleep tracker brands1st of 441.6%Show ranking
Heart monitor brands1st of 353.5%Show ranking
Fitness tracker brands6th of 70.91%Shown above
Pet GPS tracker brands1st of 561.1%Show ranking
Smart scale brands4th of 71.7%Show ranking
GPS navigator brands1st of 489.1%Show ranking
GPS cycling computer brands1st of 591.5%Show ranking
Depth finder brands1st of 592%Show ranking
Dive computer brands2nd of 69%Show ranking
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Is Garmin your brand?

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