Brandwave

Garmin vs Polar:Which is more popular?

In September 2026, Garmin had more branded searches than Polar among fitness tracker brands in New Zealand. Garmin had about 240 branded searches, while Polar had 40. Garmin made up 0.91% of all fitness tracker brand searches we track, and Polar accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about fitness tracker brands, Garmin appeared in all four answers and Polar in none.

Among fitness tracker brands in New Zealand in September 2026

Who do people search for more?

Garmin, about 6 searches for every 1 for Polar

Garmin 240 searchesPolar 40 searches

Who does AI mention more?

Garmin, mentioned in every answer we collected

Garmin in 4 of 4Polar in 0 of 4

Who does AI recommend more?

Garmin, the only one of the two named

Garmin first in 4Polar never named

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Top fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Garmin appeared in all four answers. Polar did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Fitbit2nd
  3. WHOOP3rd
  4. Xiaomi4th
  5. Oura–
  6. Amazfit–
  7. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WHOOP2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Xiaomi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Amazfit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Polar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fitness tracker brands

4 answers
  • Asked ChatGPT

    “Which fitness tracker brand should I buy in New Zealand?”

    1. 1Garmin
    2. 2Fitbit
  • Asked ChatGPT

    “What are the best fitness tracker brands in New Zealand?”

    1. 1Garmin
    2. 2Fitbit
    3. 3WHOOP
    4. 4Xiaomi
  • Asked ChatGPT

    “What's the best fitness tracker brand in New Zealand for everyday activity tracking?”

    1. 1Fitbit
    2. 2Garmin
    3. 3Xiaomi
  • Searched Google, AI Overview

    “best fitness tracker”

    1. 1Fitbit
    2. 2Garmin
    3. 3WHOOP
  • Searched Google, AI Overview

    “heart rate watch nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Garmin or Polar more popular in search?

This chart shows how often people search Google for Garmin and Polar by name. Each line represents a brand's share of searches for all seven fitness tracker brands we track, month by month, from searches in New Zealand.

Garmin and Polar among fitness tracker brands in New Zealand, by month

Share of searches by month for Garmin, Polar. The figures are in the table below the chart.

View monthly share of searches table
MonthFitbitWHOOPOuraAmazfitXiaomiGarminPolar
Oct 202557.1%32.2%3%5%1.5%0.92%0.26%
Nov 202557.5%31.8%3%5%1.5%1%0.17%
Dec 202557.8%31.5%3%4.8%1.8%0.91%0.29%
Jan 202652.7%35.8%2.7%6.2%1.6%0.8%0.19%
Feb 202652.6%35.7%2.8%6.1%1.5%1.1%0.23%
Mar 202651.7%35.3%3.9%6.3%1.5%1.1%0.21%
Apr 202652.5%36.5%2.8%5.7%1.2%1.1%0.19%
May 202655.3%33.6%3%5.4%1.4%1.2%0.16%
Jun 202658.5%29.4%3.9%5.7%1.2%0.93%0.27%
Jul 202651.2%36.8%3.2%5.7%1.4%1.3%0.27%
Aug 202654.7%33.2%3.6%5.3%1.5%1.4%0.16%
Sep 202652.4%35.3%4.9%4.8%1.5%0.91%0.15%

How has the Garmin and Polar comparison changed over the last 12 months?

3 findings
  • Garmin was ahead of Polar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garmin’s share of searches among fitness tracker brands in New Zealand moved from 0.92% to 0.91%, and its estimated monthly branded searches moved from 180 to 240.
  • Across the 12 months ending September 2026, Polar’s share of searches among fitness tracker brands in New Zealand moved from 0.26% to 0.15%, and its estimated monthly branded searches moved from 50 to 40.

How did search popularity change for New Zealand fitness tracker brands in September 2026?

2 changes
  1. In September 2026, Garmin lost share of searches among fitness tracker brands in New Zealand, from 1.4% to 0.91%.

  2. Estimated monthly branded searches for Polar in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Garmin’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

2 branded search terms

  • garmin fitness tracker
  • garmin vivosmart

Polar

2 branded search terms

  • polar band
  • polar heart rate

How the Brand Demand Index is measured

Other head-to-heads among fitness tracker brands

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