Oura vs WHOOP:Which is more popular by branded search in New Zealand?
In August 2026, Oura had more branded searches than WHOOP among fitness tracker brands in New Zealand. Oura was estimated to have 15.5K branded searches compared to WHOOP’s 9.7K, and held a 31.1% Share of Search versus WHOOP’s 19.4%.
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Which is more popular in search, Oura or WHOOP?
Compare the fitness tracker and smart ring brands New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oura, WHOOP. The figures are in the table below the chart.
View monthly share of search table
| Month | Fitbit | Oura | WHOOP | Amazfit | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 20.4% | 19.8% | 5.1% | 2.6% |
| Nov 2025 | 48.6% | 27% | 17.9% | 4.5% | 2.1% |
| Dec 2025 | 49.1% | 27.2% | 17.9% | 3.9% | 1.8% |
| Jan 2026 | 45.1% | 25.4% | 22.2% | 4.8% | 2.5% |
| Feb 2026 | 46.8% | 22.7% | 22.5% | 5.4% | 2.6% |
| Mar 2026 | 47.2% | 22.2% | 21.5% | 5.6% | 3.5% |
| Apr 2026 | 46.3% | 23% | 22% | 5.3% | 3.4% |
| May 2026 | 44.6% | 27.6% | 20% | 4.3% | 3.5% |
| Jun 2026 | 37.9% | 40.3% | 14.4% | 4.6% | 2.8% |
| Jul 2026 | 37.8% | 34.8% | 19.4% | 4.1% | 3.8% |
| Aug 2026 | 42.4% | 31.1% | 19.4% | 4.2% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Oura and WHOOP comparison changed over the last 12 months?
3 findings
- Oura was ahead of WHOOP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among fitness tracker brands in New Zealand moved from 20.4% to 31.1%, and its estimated monthly branded searches moved from 7.9K to 15.5K.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among fitness tracker brands in New Zealand moved from 19.8% to 19.4%, and its estimated monthly branded searches moved from 7.7K to 9.7K.
How did search popularity change for New Zealand fitness tracker brands in August 2026?
2 changes
In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%.
Estimated monthly branded searches for WHOOP in New Zealand rose 25.2% over 11 measured months, from 7.7K to 9.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oura’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oura
12 branded search terms
- oura
- oura 4
- oura fitness tracker
- oura near me
- oura nz
- oura online
- oura ring4
- oura rings
- oura rings price
- oura smartwatch
- oura watch
- ouraring com
WHOOP
17 branded search terms
- band whoop
- whoop
- whoop 5
- whoop 5 0
- whoop bicep band
- whoop bracelet
- whoop com
- whoop fitness band
- whoop fitness tracker
- whoop near me
- whoop new zealand
- whoop nz
- whoop online
- whoop price
- whoop rings
- whoop strap
- whoop watch
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.