How popular isWHOOP in search?
In August 2026, there were an estimated 9.7K branded searches for WHOOP in New Zealand which is up 25.2% over the last 11 months. WHOOP holds 19.4% estimated Share of Search among New Zealand fitness tracker brands and is ranked 3rd of 5 competitors for search popularity.
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Which fitness tracker brands compete with WHOOP?
Share of Search by month for Fitbit, Oura, WHOOP, Amazfit, Polar. The figures are in the table below the chart.
View monthly share of search table
| Month | Fitbit | Oura | WHOOP | Amazfit | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 20.4% | 19.8% | 5.1% | 2.6% |
| Nov 2025 | 48.6% | 27% | 17.9% | 4.5% | 2.1% |
| Dec 2025 | 49.1% | 27.2% | 17.9% | 3.9% | 1.8% |
| Jan 2026 | 45.1% | 25.4% | 22.2% | 4.8% | 2.5% |
| Feb 2026 | 46.8% | 22.7% | 22.5% | 5.4% | 2.6% |
| Mar 2026 | 47.2% | 22.2% | 21.5% | 5.6% | 3.5% |
| Apr 2026 | 46.3% | 23% | 22% | 5.3% | 3.4% |
| May 2026 | 44.6% | 27.6% | 20% | 4.3% | 3.5% |
| Jun 2026 | 37.9% | 40.3% | 14.4% | 4.6% | 2.8% |
| Jul 2026 | 37.8% | 34.8% | 19.4% | 4.1% | 3.8% |
| Aug 2026 | 42.4% | 31.1% | 19.4% | 4.2% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 21.2K | +12.1% | +4.6 points | |
| 2, held 2nd | 31.1% | 15.5K | -10.8% | -3.8 points | |
| 3, held 3rd | 19.4% | 9.7K | -0.41% | -0.1 points | |
| 4, held 4th | 4.2% | 2.1K | +2.4% | +0.1 points | |
| 5, held 5th | 3% | 1.5K | -22.1% | -0.8 points |
1.
Fitbit42.4%
held 1st · 21.2K estimated branded searches · +12.1% vs prior month · +4.6 points
2.
Oura31.1%
held 2nd · 15.5K estimated branded searches · -10.8% vs prior month · -3.8 points
3.
WHOOP19.4%
held 3rd · 9.7K estimated branded searches · -0.41% vs prior month · -0.1 points
4.
Amazfit4.2%
held 4th · 2.1K estimated branded searches · +2.4% vs prior month · +0.1 points
5.
Polar3%
held 5th · 1.5K estimated branded searches · -22.1% vs prior month · -0.8 points
Compare search popularity between WHOOP and its closest rivals
How has branded search demand for WHOOP changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for WHOOP in New Zealand rose from 7.7K to 9.7K.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 22.5% in February 2026 and was lowest at 14.4% in June 2026.
How did search popularity change for New Zealand fitness tracker brands in August 2026?
4 changes
In August 2026, Fitbit gained estimated Share of Search among fitness tracker brands in New Zealand, from 37.8% to 42.4%.
In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%.
In August 2026, Polar lost estimated Share of Search among fitness tracker brands in New Zealand, from 3.8% to 3%.
Estimated monthly branded searches for WHOOP in New Zealand rose 25.2% over 11 measured months, from 7.7K to 9.7K in August 2026.
Which smartwatch and fitness tracker brands compete with WHOOP?
Share of Search by month for Garmin, Apple Watch, Fitbit, Oura, WHOOP, Samsung Galaxy Watch, COROS. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple Watch | Fitbit | Oura | WHOOP | Samsung Galaxy Watch | COROS | Polar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 35.9% | 12.1% | 4.7% | 4.6% | 3.4% | 1.8% | 0.61% |
| Nov 2025 | 37.1% | 34.4% | 11.7% | 6.5% | 4.3% | 3.4% | 2.1% | 0.51% |
| Dec 2025 | 34% | 37.7% | 11.8% | 6.5% | 4.3% | 3.5% | 1.8% | 0.44% |
| Jan 2026 | 38.2% | 29.8% | 12.4% | 7% | 6.1% | 3.6% | 2.3% | 0.69% |
| Feb 2026 | 37.2% | 33% | 11.8% | 5.7% | 5.6% | 3.8% | 2.2% | 0.65% |
| Mar 2026 | 40.4% | 30.4% | 11.3% | 5.3% | 5.1% | 4.1% | 2.6% | 0.84% |
| Apr 2026 | 41% | 28.2% | 12% | 6% | 5.7% | 3.5% | 2.8% | 0.87% |
| May 2026 | 39.5% | 26.6% | 12.9% | 8% | 5.8% | 3.5% | 2.6% | 1% |
| Jun 2026 | 34% | 27.6% | 12.7% | 13.5% | 4.8% | 4.2% | 2.2% | 0.93% |
| Jul 2026 | 36.2% | 27.9% | 11.5% | 10.6% | 5.9% | 4.4% | 2.4% | 1.2% |
| Aug 2026 | 37.1% | 31.6% | 11.4% | 8.3% | 5.2% | 2.9% | 2.7% | 0.79% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 69.3K | +16.7% | +1 points | |
| 2, held 2nd | 31.6% | 58.9K | +28.6% | +3.7 points | |
| 3, held 3rd | 11.4% | 21.2K | +12.1% | -0.2 points | |
| 4, held 4th | 8.3% | 15.5K | -10.8% | -2.3 points | |
| 5, held 5th | 5.2% | 9.7K | -0.41% | -0.7 points | |
| 6, held 6th | 2.9% | 5.5K | -24.3% | -1.5 points | |
| 7, held 7th | 2.7% | 5K | +29% | +0.3 points | |
| 8, held 8th | 0.79% | 1.5K | -22.1% | -0.4 points |
1.
Garmin37.1%
held 1st · 69.3K estimated branded searches · +16.7% vs prior month · +1 points
31.6%
held 2nd · 58.9K estimated branded searches · +28.6% vs prior month · +3.7 points
3.
Fitbit11.4%
held 3rd · 21.2K estimated branded searches · +12.1% vs prior month · -0.2 points
4.
Oura8.3%
held 4th · 15.5K estimated branded searches · -10.8% vs prior month · -2.3 points
5.
WHOOP5.2%
held 5th · 9.7K estimated branded searches · -0.41% vs prior month · -0.7 points
2.9%
held 6th · 5.5K estimated branded searches · -24.3% vs prior month · -1.5 points
7.
COROS
2.7%
held 7th · 5K estimated branded searches · +29% vs prior month · +0.3 points
8.
Polar0.79%
held 8th · 1.5K estimated branded searches · -22.1% vs prior month · -0.4 points
Compare search popularity between WHOOP and its closest rivals
How has branded search demand for WHOOP changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand increased from 4.6% to 5.2%.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 6.1% in January 2026 and was lowest at 4.3% in December 2025.
How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?
6 changes
In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%.
In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%.
In August 2026, Oura lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 10.6% to 8.3%.
In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%.
In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%.
Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026.
How is WHOOP measured?
Brandwave collects information about searches that people make online using WHOOP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- band whoop
- whoop
- whoop 5
- whoop 5 0
- whoop bicep band
- whoop bracelet
- whoop com
- whoop fitness band
- whoop fitness tracker
- whoop near me
- whoop new zealand
- whoop nz
- whoop online
- whoop price
- whoop rings
- whoop strap
- whoop watch
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Is WHOOP your brand?
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