Brandwave

How popular isGarmin?

In September 2026, people searched for Garmin by name about 45,900 times in New Zealand, a 9.6% increase from the previous year. These searches made up 32.2% of all New Zealand smartwatch and fitness tracker brand searches, placing Garmin second out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Garmin appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Garmin is the second most searched of 9 competitors and the most recommended in AI answers.

  1. Apple WatchShare of searches 35.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 5th
  2. GarminShare of searches 32.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. FitbitShare of searches 11.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. OuraShare of searches 9.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. WHOOPShare of searches 5.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th

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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Garmin appeared in all four answers. Garmin is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Fitbit2nd
  3. Huawei3rd
  4. Samsung Galaxy Watch4th
  5. Apple Watch5th
  6. Polar6th
  7. WHOOP7th
  8. Oura–
  9. COROS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung Galaxy Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Huawei3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WHOOP1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Polar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • COROS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smartwatch and fitness tracker brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which smartwatch and fitness tracker brands compete with Garmin?

Garmin against smartwatch and fitness tracker brands in New Zealand, by month

Share of searches by month for Apple Watch, Garmin, Fitbit, Oura, WHOOP, COROS, Huawei. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminFitbitOuraWHOOPCOROSHuaweiSamsung Galaxy WatchPolar
Oct 202536.2%35.4%11.1%6.4%4.7%2.1%2.1%1.8%0.25%
Nov 202534.8%35.8%10.6%8.7%4.4%1.7%2%1.8%0.24%
Dec 202538.6%32%10.6%8.6%4.4%1.5%2.4%1.8%0.19%
Jan 202629.6%36.8%11.3%9.5%6.5%2.1%2.1%1.9%0.27%
Feb 202634.4%35.8%10.9%7.7%5.7%1.9%1.7%1.6%0.25%
Mar 202632%39%10.4%7.1%5.1%2.2%1.8%2%0.29%
Apr 202629.9%38.6%11.2%8.1%5.9%2.3%2.2%1.6%0.27%
May 202628.2%38.7%12.6%9.3%5.7%2.1%1.7%1.5%0.25%
Jun 202629.9%33%13%14.1%4.7%1.8%1.7%1.6%0.23%
Jul 202630.1%34.2%11.5%11.9%5.9%2%1.8%2.4%0.23%
Aug 202630.9%35.5%11.8%10.5%5.1%2.4%1.9%1.7%0.24%
Sep 202635.2%32.2%11.2%9.8%5.7%2.1%2.1%1.3%0.22%

  1. 1.Apple Watch

    35.2%

    Moved from 2nd to 1st. 48K estimated branded searches, +25.2% vs prior month. Share +4.3 points.

  2. 2.Garmin

    32.2%

    Moved from 1st to 2nd. 43.9K estimated branded searches, -0.25% vs prior month. Share -3.3 points.

  3. 3.Fitbit

    11.2%

    Held 3rd. 15.3K estimated branded searches, +4.6% vs prior month. Share -0.6 points.

  4. 4.Oura

    9.8%

    Held 4th. 13.4K estimated branded searches, +3.2% vs prior month. Share -0.6 points.

  5. 5.WHOOP

    5.7%

    Held 5th. 7.8K estimated branded searches, +24.3% vs prior month. Share +0.7 points.

  6. 6.COROS

    2.1%

    Held 6th. 2.9K estimated branded searches, -1% vs prior month. Share -0.2 points.

  7. 7.Huawei

    2.1%

    Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.

  8. 8.Samsung Galaxy Watch

    1.3%

    Held 8th. 1.8K estimated branded searches, -14.8% vs prior month. Share -0.4 points.

  9. 9.Polar

    0.22%

    Held 9th. 300 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Garmin and its closest rivals

Every comparison with Garmin

29 comparisons

How has branded search demand for Garmin changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin in New Zealand rose from 41.9K to 45.9K.
  • Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch and fitness tracker brands in New Zealand decreased from 35.4% to 32.2%.
  • Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch and fitness tracker brands in New Zealand peaked at 39% in March 2026 and was lowest at 32% in December 2025.

How did search popularity change for New Zealand smartwatch and fitness tracker brands in September 2026?

6 changes

  1. In September 2026, Apple Watch overtook Garmin to become the leader among smartwatch and fitness tracker brands in New Zealand, with 35.2% of the searches.

  2. In September 2026, WHOOP gained share of searches among smartwatch and fitness tracker brands in New Zealand, from 5.1% to 5.7%.

  3. In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 35.5% to 32.2%.

  4. In September 2026, Oura lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 10.5% to 9.8%.

  5. In September 2026, Fitbit lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 11.8% to 11.2%.

  6. Estimated monthly branded searches for COROS in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are Garmin’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • garmin
  • garmin alpha
  • garmin connect
  • garmin descent
  • garmin dog collar
  • garmin dog tracker
  • garmin fenix
  • garmin fitness tracker
  • garmin forerunner
  • garmin hr monitor
  • garmin index scale
  • garmin inreach
  • garmin instinct
  • garmin scale
  • garmin smartwatch
  • garmin venu
  • garmin vivoactive
  • garmin vivosmart
  • garmin watch

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garmin compete?

Garmin is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartwatch and fitness tracker brands2nd of 932.2%Shown above
Sleep tracker brands1st of 441.6%Show ranking
Heart monitor brands1st of 353.5%Show ranking
Fitness tracker brands6th of 70.91%Show ranking
Pet GPS tracker brands1st of 561.1%Show ranking
Smart scale brands4th of 71.7%Show ranking
GPS navigator brands1st of 489.1%Show ranking
GPS cycling computer brands1st of 591.5%Show ranking
Depth finder brands1st of 592%Show ranking
Dive computer brands2nd of 69%Show ranking
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Is Garmin your brand?

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