Brandwave

Cressi vs Garmin:Which is more popular?

In September 2026, Garmin had more branded searches than Cressi among dive computer brands in New Zealand. Garmin had about 90 branded searches, while Cressi had 70. Garmin made up 9% of all dive computer brand searches we track, and Cressi accounted for 7%. When we asked ChatGPT and Google AI Overviews about dive computer brands, Garmin appeared in four of the five answers and Cressi in none.

Among dive computer brands in New Zealand in September 2026

Who do people search for more?

Garmin, about 29% more searches than Cressi

Garmin 90 searchesCressi 70 searches

Who does AI mention more?

Garmin, mentioned in 4 of 5 answers, Cressi in 0

Garmin in 4 of 5Cressi in 0 of 5

Who does AI recommend more?

Garmin, the only one of the two named

Garmin first in 4Cressi never named

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Top dive computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cressi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shearwater1st
  2. Garmin2nd
  3. Suunto3rd
  4. Mares4th
  5. Scubapro–
  6. Cressi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cressi or Garmin more popular in search?

This chart shows how often people search Google for Cressi and Garmin by name. Each line represents a brand's share of searches for all six dive computer brands we track, month by month, from searches in New Zealand.

Cressi and Garmin among dive computer brands in New Zealand, by month

Share of searches by month for Garmin, Cressi. The figures are in the table below the chart.

View monthly share of searches table
MonthSuuntoGarminScubaproCressiMaresShearwater
Oct 202564.3%12.5%7.1%9.8%2.7%3.6%
Nov 202556.3%16.4%7.8%13.3%3.1%3.1%
Dec 202549.6%17.6%10.1%14.3%4.2%4.2%
Jan 202652.2%15.2%10.9%15.2%2.9%3.6%
Feb 202659%14%8%11%4%4%
Mar 202663.4%15.1%8.6%7.5%2.2%3.2%
Apr 202663.4%15.1%8.6%5.4%2.2%5.4%
May 202665.6%10%10%7.8%2.2%4.4%
Jun 202662.8%11.7%10.6%7.4%2.1%5.3%
Jul 202663.2%11.8%10.5%6.6%3.9%3.9%
Aug 202662.8%11.7%8.5%9.6%3.2%4.3%
Sep 202672%9%8%7%2%2%

How has the Cressi and Garmin comparison changed over the last 12 months?

3 findings
  • Garmin was ahead of Cressi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cressi’s share of searches among dive computer brands in New Zealand moved from 9.8% to 7%, and its estimated monthly branded searches moved from 110 to 70.
  • Across the 12 months ending September 2026, Garmin’s share of searches among dive computer brands in New Zealand moved from 12.5% to 9%, and its estimated monthly branded searches moved from 140 to 90.

How did search popularity change for New Zealand dive computer brands in September 2026?

2 changes
  1. In September 2026, Garmin lost share of searches among dive computer brands in New Zealand, from 11.7% to 9%.

  2. In September 2026, Cressi lost share of searches among dive computer brands in New Zealand, from 9.6% to 7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cressi’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cressi

1 branded search term

  • cressi

Garmin

1 branded search term

  • garmin descent

How the Brand Demand Index is measured

Other head-to-heads among dive computer brands

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