Dive computer brands in New Zealand:Which are most popular?
In September 2026, Suunto was the most searched dive computer brand in New Zealand, accounting for 72% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Suunto and Shearwater showed up in every answer. Shearwater was recommended most often, coming first in all four responses that gave a list.
SuuntoShare of searches 72%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
GarminShare of searches 9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ScubaproShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CressiShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MaresShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top dive computer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Suunto and Shearwater appeared every time. Shearwater was recommended most often, coming first in all four answers that gave a list. Garmin was second, and Suunto was third. Scubapro, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dive computer brands
5 answers
Asked ChatGPT
“Which dive computer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dive computer brands in New Zealand?”
Asked ChatGPT
“What's the best dive computer brand in New Zealand for recreational diving?”
Searched Google, AI Overview
“best dive computer”
Searched Google, AI Overview
“dive computer for beginners”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dive computer brands do people search for most?
This chart shows how often people search Google for each dive computer brand by name. Each line represents a brand's share of searches for all six dive computer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Suunto, Garmin, Scubapro, Cressi, Mares, Shearwater. The figures are in the table below the chart.
View monthly share of searches table
| Month | Suunto | Garmin | Scubapro | Cressi | Mares | Shearwater |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 12.5% | 7.1% | 9.8% | 2.7% | 3.6% |
| Nov 2025 | 56.3% | 16.4% | 7.8% | 13.3% | 3.1% | 3.1% |
| Dec 2025 | 49.6% | 17.6% | 10.1% | 14.3% | 4.2% | 4.2% |
| Jan 2026 | 52.2% | 15.2% | 10.9% | 15.2% | 2.9% | 3.6% |
| Feb 2026 | 59% | 14% | 8% | 11% | 4% | 4% |
| Mar 2026 | 63.4% | 15.1% | 8.6% | 7.5% | 2.2% | 3.2% |
| Apr 2026 | 63.4% | 15.1% | 8.6% | 5.4% | 2.2% | 5.4% |
| May 2026 | 65.6% | 10% | 10% | 7.8% | 2.2% | 4.4% |
| Jun 2026 | 62.8% | 11.7% | 10.6% | 7.4% | 2.1% | 5.3% |
| Jul 2026 | 63.2% | 11.8% | 10.5% | 6.6% | 3.9% | 3.9% |
| Aug 2026 | 62.8% | 11.7% | 8.5% | 9.6% | 3.2% | 4.3% |
| Sep 2026 | 72% | 9% | 8% | 7% | 2% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72% | 720 | +22% | +9.2 points | |
| 2, held 2nd | 9% | 90 | -18.2% | -2.7 points | |
| 3, moved from 4th to 3rd | 8% | 80 | 0% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7% | 70 | -22.2% | -2.6 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 2% | 20 | -33.3% | -1.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2% | 20 | -50% | -2.3 pointsmoved from 5th to 6th |
1.
Suunto72%
Held 1st. 720 estimated branded searches, +22% vs prior month. Share +9.2 points.
2.
Garmin9%
Held 2nd. 90 estimated branded searches, -18.2% vs prior month. Share -2.7 points.
3.
Scubapro8%
Moved from 4th to 3rd. 80 estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Cressi7%
Moved from 3rd to 4th. 70 estimated branded searches, -22.2% vs prior month. Share -2.6 points.
5.
Mares2%
Moved from 6th to 5th. 20 estimated branded searches, -33.3% vs prior month. Share -1.2 points.
2%
Moved from 5th to 6th. 20 estimated branded searches, -50% vs prior month. Share -2.3 points.
Which brand is most popular in search among dive computer brands in New Zealand?
6 brands
In September 2026, Suunto was the most searched among dive computer brands in New Zealand, with an estimated 720 branded searches, 72% of all searches for the six we track. Garmin is in 2nd place, 63 percentage points behind at 9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Suunto | 64.3% → 72% | 72%Sep 2026 | 49.6%Dec 2025 | 1st |
| Garmin | 12.5% → 9% | 17.6%Dec 2025 | 9%Sep 2026 | 2nd |
| Scubapro | 7.1% → 8% | 10.9%Jan 2026 | 7.1%Oct 2025 | 4th → 3rd |
| Cressi | 9.8% → 7% | 15.2%Jan 2026 | 5.4%Apr 2026 | 3rd → 4th |
| Mares | 2.7% → 2% | 4.2%Dec 2025 | 2%Sep 2026 | 6th → 5th |
| Shearwater | 3.6% → 2% | 5.4%Apr 2026 | 2%Sep 2026 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand increased from 64.3% to 72%.
- Across the 12 months ending September 2026, Garmin’s share of searches among dive computer brands in New Zealand decreased from 12.5% to 9%.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive computer brands in New Zealand increased from 7.1% to 8%.
- Across the 12 months ending September 2026, Cressi’s share of searches among dive computer brands in New Zealand decreased from 9.8% to 7%.
- Across the 12 months ending September 2026, Mares’ share of searches among dive computer brands in New Zealand decreased from 2.7% to 2%.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive computer brands in New Zealand decreased from 3.6% to 2%.
- Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand peaked at 72% in September 2026 and was lowest at 49.6% in December 2025.
- Across the 12 months ending September 2026, Garmin’s share of searches among dive computer brands in New Zealand peaked at 17.6% in December 2025 and was lowest at 9% in September 2026.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive computer brands in New Zealand peaked at 10.9% in January 2026 and was lowest at 7.1% in October 2025.
- Across the 12 months ending September 2026, Cressi’s share of searches among dive computer brands in New Zealand peaked at 15.2% in January 2026 and was lowest at 5.4% in April 2026.
- Across the 12 months ending September 2026, Mares’ share of searches among dive computer brands in New Zealand peaked at 4.2% in December 2025 and was lowest at 2% in September 2026.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive computer brands in New Zealand peaked at 5.4% in April 2026 and was lowest at 2% in September 2026.
- Across the 12 months ending September 2026, Scubapro rose from 4th to 3rd among dive computer brands in New Zealand.
- Across the 12 months ending September 2026, Cressi fell from 3rd to 4th among dive computer brands in New Zealand.
- Across the 12 months ending September 2026, Mares rose from 6th to 5th among dive computer brands in New Zealand.
- Across the 12 months ending September 2026, Shearwater fell from 5th to 6th among dive computer brands in New Zealand.
How did search popularity change for New Zealand dive computer brands in September 2026?
6 changes
In September 2026, Suunto gained share of searches among dive computer brands in New Zealand, from 62.8% to 72%.
In September 2026, Garmin lost share of searches among dive computer brands in New Zealand, from 11.7% to 9%.
In September 2026, Cressi lost share of searches among dive computer brands in New Zealand, from 9.6% to 7%.
In September 2026, Shearwater lost share of searches among dive computer brands in New Zealand, from 4.3% to 2%.
In September 2026, Mares lost share of searches among dive computer brands in New Zealand, from 3.2% to 2%.
In September 2026, Scubapro lost share of searches among dive computer brands in New Zealand, from 8.5% to 8%.
Compare popularity between leading brands
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