Brandwave

How popular isGarmin?

In September 2026, people searched for Garmin by name about 46,600 times in New Zealand, a 9.7% increase from the previous year. These searches made up 9% of all New Zealand dive computer brand searches, placing Garmin second out of six brands. When we asked both ChatGPT and Google AI Overviews about dive computer brands, Garmin appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Garmin is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. SuuntoShare of searches 72%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. GarminShare of searches 9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ScubaproShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CressiShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MaresShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top dive computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Garmin is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shearwater1st
  2. Garmin2nd
  3. Suunto3rd
  4. Mares4th
  5. Scubapro–
  6. Cressi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dive computer brands compete with Garmin?

Garmin against dive computer brands in New Zealand, by month

Share of searches by month for Suunto, Garmin, Scubapro, Cressi, Mares, Shearwater. The figures are in the table below the chart.

View monthly share of searches table
MonthSuuntoGarminScubaproCressiMaresShearwater
Oct 202564.3%12.5%7.1%9.8%2.7%3.6%
Nov 202556.3%16.4%7.8%13.3%3.1%3.1%
Dec 202549.6%17.6%10.1%14.3%4.2%4.2%
Jan 202652.2%15.2%10.9%15.2%2.9%3.6%
Feb 202659%14%8%11%4%4%
Mar 202663.4%15.1%8.6%7.5%2.2%3.2%
Apr 202663.4%15.1%8.6%5.4%2.2%5.4%
May 202665.6%10%10%7.8%2.2%4.4%
Jun 202662.8%11.7%10.6%7.4%2.1%5.3%
Jul 202663.2%11.8%10.5%6.6%3.9%3.9%
Aug 202662.8%11.7%8.5%9.6%3.2%4.3%
Sep 202672%9%8%7%2%2%

  1. 1.Suunto

    72%

    Held 1st. 720 estimated branded searches, +22% vs prior month. Share +9.2 points.

  2. 2.Garmin

    9%

    Held 2nd. 90 estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  3. 3.Scubapro

    8%

    Moved from 4th to 3rd. 80 estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Cressi

    7%

    Moved from 3rd to 4th. 70 estimated branded searches, -22.2% vs prior month. Share -2.6 points.

  5. 5.Mares

    2%

    Moved from 6th to 5th. 20 estimated branded searches, -33.3% vs prior month. Share -1.2 points.

  6. 6.Shearwater

    2%

    Moved from 5th to 6th. 20 estimated branded searches, -50% vs prior month. Share -2.3 points.

Compare popularity between Garmin and its closest rivals

Every comparison with Garmin

29 comparisons

How has branded search demand for Garmin changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin in New Zealand rose from 42.5K to 46.6K.
  • Across the 12 months ending September 2026, Garmin’s share of searches among dive computer brands in New Zealand decreased from 12.5% to 9%.
  • Across the 12 months ending September 2026, Garmin’s share of searches among dive computer brands in New Zealand peaked at 17.6% in December 2025 and was lowest at 9% in September 2026.

How did search popularity change for New Zealand dive computer brands in September 2026?

6 changes

  1. In September 2026, Suunto gained share of searches among dive computer brands in New Zealand, from 62.8% to 72%.

  2. In September 2026, Garmin lost share of searches among dive computer brands in New Zealand, from 11.7% to 9%.

  3. In September 2026, Cressi lost share of searches among dive computer brands in New Zealand, from 9.6% to 7%.

  4. In September 2026, Shearwater lost share of searches among dive computer brands in New Zealand, from 4.3% to 2%.

  5. In September 2026, Mares lost share of searches among dive computer brands in New Zealand, from 3.2% to 2%.

  6. In September 2026, Scubapro lost share of searches among dive computer brands in New Zealand, from 8.5% to 8%.

How are Garmin’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • garmin
  • garmin alpha
  • garmin car gps
  • garmin connect
  • garmin descent
  • garmin dog collar
  • garmin dog tracker
  • garmin drive
  • garmin fenix
  • garmin fitness tracker
  • garmin forerunner
  • garmin gps
  • garmin hr monitor
  • garmin index scale
  • garmin inreach
  • garmin instinct
  • garmin scale
  • garmin smartwatch
  • garmin venu
  • garmin vivoactive
  • garmin vivosmart
  • garmin watch

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garmin compete?

Garmin is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartwatch and fitness tracker brands2nd of 932.2%Show ranking
Sleep tracker brands1st of 441.6%Show ranking
Heart monitor brands1st of 353.5%Show ranking
Fitness tracker brands6th of 70.91%Show ranking
Pet GPS tracker brands1st of 561.1%Show ranking
Smart scale brands4th of 71.7%Show ranking
GPS cycling computer brands1st of 591.5%Show ranking
Depth finder brands1st of 592%Show ranking
GPS navigator brands1st of 446.4%Show ranking
Dive computer brands2nd of 69%Shown above
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