GPS navigator brands in New Zealand:Which are most popular?
In September 2026, Garmin was the most searched GPS navigator brand in New Zealand, accounting for 89.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Garmin showed up in every answer. Garmin was recommended most often, coming first in all three responses that gave a list.
GarminShare of searches 89.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
UnidenShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
NavmanShare of searches 3.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
TomTomShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top GPS navigator brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Garmin appeared every time. Garmin was recommended most often, coming first in all three answers that gave a list. TomTom was second. Uniden, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about GPS navigator brands
5 answers
Asked ChatGPT
“Which GPS navigator brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best GPS navigator brands in New Zealand?”
Asked ChatGPT
“What's the best GPS navigator brand in New Zealand for car navigation?”
Searched Google, AI Overview
“car gps nz”
Searched Google, AI Overview
“sat nav nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which GPS navigator brands do people search for most?
This chart shows how often people search Google for each GPS navigator brand by name. Each line represents a brand's share of searches for all four GPS navigator brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, Uniden, Navman, TomTom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Uniden | Navman | TomTom |
|---|---|---|---|---|
| Oct 2025 | 86.7% | 4% | 4.4% | 4.9% |
| Nov 2025 | 89.5% | 3.4% | 3.7% | 3.4% |
| Dec 2025 | 87.8% | 4% | 4.4% | 3.8% |
| Jan 2026 | 87.2% | 4.7% | 4.2% | 3.9% |
| Feb 2026 | 89.2% | 4% | 3.5% | 3.3% |
| Mar 2026 | 88.6% | 4% | 3.5% | 3.9% |
| Apr 2026 | 89.4% | 3.3% | 3.5% | 3.8% |
| May 2026 | 88.5% | 4.1% | 3.5% | 3.9% |
| Jun 2026 | 87.9% | 4% | 4.2% | 3.8% |
| Jul 2026 | 49.1% | 2.7% | 2.3% | 45.8% |
| Aug 2026 | 88.3% | 4.1% | 3.7% | 3.9% |
| Sep 2026 | 89.1% | 4.1% | 3.6% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.1% | 15.8K | 0% | +0.7 points | |
| 2, held 2nd | 4.1% | 730 | 0% | 0 points | |
| 3, moved from 4th to 3rd | 3.6% | 640 | -3% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.2% | 570 | -18.6% | -0.7 pointsmoved from 3rd to 4th |
1.
Garmin89.1%
Held 1st. 15.8K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Uniden4.1%
Held 2nd. 730 estimated branded searches, 0% vs prior month. Share 0 points.
3.
Navman3.6%
Moved from 4th to 3rd. 640 estimated branded searches, -3% vs prior month. Share -0.1 points.
4.
TomTom3.2%
Moved from 3rd to 4th. 570 estimated branded searches, -18.6% vs prior month. Share -0.7 points.
Which brand is most popular in search among GPS navigator brands in New Zealand?
4 brands
In September 2026, Garmin was the most searched among GPS navigator brands in New Zealand, with an estimated 15.8K branded searches, 89.1% of all searches for the four we track. Uniden is in 2nd place, 84.9 percentage points behind at 4.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Garmin | 86.7% → 89.1% | 89.5%Nov 2025 | 49.1%Jul 2026 | 1st |
| Uniden | 4% → 4.1% | 4.7%Jan 2026 | 2.7%Jul 2026 | 4th → 2nd |
| Navman | 4.4% → 3.6% | 4.4%Dec 2025 | 2.3%Jul 2026 | 3rd |
| TomTom | 4.9% → 3.2% | 45.8%Jul 2026 | 3.2%Sep 2026 | 2nd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS navigator brands in New Zealand increased from 86.7% to 89.1%.
- Across the 12 months ending September 2026, Navman’s share of searches among GPS navigator brands in New Zealand decreased from 4.4% to 3.6%.
- Across the 12 months ending September 2026, TomTom’s share of searches among GPS navigator brands in New Zealand decreased from 4.9% to 3.2%.
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS navigator brands in New Zealand peaked at 89.5% in November 2025 and was lowest at 49.1% in July 2026.
- Across the 12 months ending September 2026, Uniden’s share of searches among GPS navigator brands in New Zealand peaked at 4.7% in January 2026 and was lowest at 2.7% in July 2026.
- Across the 12 months ending September 2026, Navman’s share of searches among GPS navigator brands in New Zealand peaked at 4.4% in December 2025 and was lowest at 2.3% in July 2026.
- Across the 12 months ending September 2026, TomTom’s share of searches among GPS navigator brands in New Zealand peaked at 45.8% in July 2026 and was lowest at 3.2% in September 2026.
- Across the 12 months ending September 2026, Uniden rose from 4th to 2nd among GPS navigator brands in New Zealand.
- Across the 12 months ending September 2026, TomTom fell from 2nd to 4th among GPS navigator brands in New Zealand.
How did search popularity change for New Zealand GPS navigator brands in September 2026?
3 changes
In September 2026, Garmin gained share of searches among GPS navigator brands in New Zealand, from 88.3% to 89.1%.
In September 2026, TomTom lost share of searches among GPS navigator brands in New Zealand, from 3.9% to 3.2%.
In September 2026, Navman rose from 4th to 3rd among GPS navigator brands in New Zealand.
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