Brandwave

How popular isNavman?

In September 2026, people searched for Navman by name about 890 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 3.6% of all New Zealand GPS navigator brand searches, placing Navman third out of four brands. When we asked both ChatGPT and Google AI Overviews about GPS navigator brands, Navman appeared in one of the five answers.

Search and AI answers in September 2026

Navman is the third most searched of 4 competitors and not listed in any AI answer.

  1. GarminShare of searches 89.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. UnidenShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NavmanShare of searches 3.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. TomTomShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top GPS navigator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Navman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. TomTom2nd
  3. Uniden–
  4. Navman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TomTom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Navman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GPS navigator brands

5 answers

  • Asked ChatGPT

    “Which GPS navigator brand should I buy in New Zealand?”

    1. 1Garmin
    2. 2TomTom

  • Asked ChatGPT

    “What are the best GPS navigator brands in New Zealand?”

    1. 1Garmin
    2. 2TomTom

  • Asked ChatGPT

    “What's the best GPS navigator brand in New Zealand for car navigation?”

    1. 1Garmin
    2. 2TomTom

  • Searched Google, AI Overview

    “car gps nz”

    1. 1Garmin
    2. 2Navman

  • Searched Google, AI Overview

    “sat nav nz”

    1. 1Garmin
    2. 2TomTom

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which GPS navigator brands compete with Navman?

Navman against GPS navigator brands in New Zealand, by month

Share of searches by month for Garmin, Uniden, Navman, TomTom. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminUnidenNavmanTomTom
Oct 202586.7%4%4.4%4.9%
Nov 202589.5%3.4%3.7%3.4%
Dec 202587.8%4%4.4%3.8%
Jan 202687.2%4.7%4.2%3.9%
Feb 202689.2%4%3.5%3.3%
Mar 202688.6%4%3.5%3.9%
Apr 202689.4%3.3%3.5%3.8%
May 202688.5%4.1%3.5%3.9%
Jun 202687.9%4%4.2%3.8%
Jul 202649.1%2.7%2.3%45.8%
Aug 202688.3%4.1%3.7%3.9%
Sep 202689.1%4.1%3.6%3.2%

  1. 1.Garmin

    89.1%

    Held 1st. 15.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Uniden

    4.1%

    Held 2nd. 730 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Navman

    3.6%

    Moved from 4th to 3rd. 640 estimated branded searches, -3% vs prior month. Share -0.1 points.

  4. 4.TomTom

    3.2%

    Moved from 3rd to 4th. 570 estimated branded searches, -18.6% vs prior month. Share -0.7 points.

Compare popularity between Navman and its closest rivals

Every comparison with Navman

8 comparisons

How has branded search demand for Navman changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Navman in New Zealand fell from 1.1K to 890.
  • Across the 12 months ending September 2026, Navman’s share of searches among GPS navigator brands in New Zealand decreased from 4.4% to 3.6%.
  • Across the 12 months ending September 2026, Navman’s share of searches among GPS navigator brands in New Zealand peaked at 4.4% in December 2025 and was lowest at 2.3% in July 2026.

How did search popularity change for New Zealand GPS navigator brands in September 2026?

3 changes

  1. In September 2026, Garmin gained share of searches among GPS navigator brands in New Zealand, from 88.3% to 89.1%.

  2. In September 2026, TomTom lost share of searches among GPS navigator brands in New Zealand, from 3.9% to 3.2%.

  3. In September 2026, Navman rose from 4th to 3rd among GPS navigator brands in New Zealand.

How are Navman’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Navman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • navman
  • navman dashcam
  • navman dashcams
  • navman mivue

Do you work for Navman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Navman compete?

Navman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
GPS navigator brands3rd of 43.6%Shown above
Dash cam brands1st of 656.3%Show ranking
Creator with pink hair and a pink jacket

Is Navman your brand?

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