Brandwave

Dash cam brands in New Zealand:Which brands are most popular in search?

In August 2026, Navman was the most searched among dash cam brands in New Zealand, with an estimated 940 branded searches and 46.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Navman46.3%
  2. Viofo28.6%
  3. Garmin Dash Cam11.8%
  4. 70mai8.9%
  5. Thinkware4.4%

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Share of SearchLeaderboard

Compare the dash cam brands New Zealand drivers fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dash cam brands in New Zealand, by month

Share of Search by month for Navman, Viofo, Garmin Dash Cam, 70mai, Thinkware. The figures are in the table below the chart.

View monthly share of search table
MonthNavmanViofoGarmin Dash Cam70maiThinkware
Oct 202550.2%23.3%13.5%8.8%4.2%
Nov 202543.7%27.8%16.7%9.5%2.4%
Dec 202546.1%27%16.4%7.4%3.1%
Jan 202648.7%22.6%17.3%8.4%3.1%
Feb 202644.6%26.3%17.2%8.6%3.2%
Mar 202640%23.3%25.7%8.1%2.9%
Apr 202646.1%25.8%14.6%9.6%3.9%
May 202645.9%28.7%13.8%8.8%2.8%
Jun 202647%26.5%10%12.5%4%
Jul 202645%28%11.6%11.6%3.7%
Aug 202646.3%28.6%11.8%8.9%4.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Navman

    46.3%

    held 1st · 940 estimated branded searches · +10.6% vs prior month · +1.3 points

  2. 2.Viofo

    28.6%

    held 2nd · 580 estimated branded searches · +9.4% vs prior month · +0.5 points

  3. moved from 4th to 3rd · 240 estimated branded searches · +9.1% vs prior month · +0.2 points

  4. 4.70mai

    8.9%

    moved from 3rd to 4th · 180 estimated branded searches · -18.2% vs prior month · -2.8 points

  5. 5.Thinkware

    4.4%

    held 5th · 90 estimated branded searches · +28.6% vs prior month · +0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among dash cam brands in New Zealand?

In August 2026, Navman was the most searched among dash cam brands in New Zealand, with an estimated 940 branded searches and 46.3% estimated Share of Search within this set. Viofo is in 2nd place, 17.7 percentage points behind at 28.6% Share of Search.

New Zealand dash cam brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Navman50.2% → 46.3%50.2%Oct 202540%Mar 20261st
Viofo23.3% → 28.6%28.7%May 202622.6%Jan 20262nd
Garmin Dash Cam13.5% → 11.8%25.7%Mar 202610%Jun 20263rd
70mai8.8% → 8.9%12.5%Jun 20267.4%Dec 20254th
Thinkware4.2% → 4.4%4.4%Aug 20262.4%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Navman’s estimated Share of Search among dash cam brands in New Zealand decreased from 50.2% to 46.3%.
  • Across the 11 months ending August 2026, Viofo’s estimated Share of Search among dash cam brands in New Zealand increased from 23.3% to 28.6%.
  • Across the 11 months ending August 2026, Garmin Dash Cam’s estimated Share of Search among dash cam brands in New Zealand decreased from 13.5% to 11.8%.
  • Across the 11 months ending August 2026, Navman’s estimated Share of Search among dash cam brands in New Zealand peaked at 50.2% in October 2025 and was lowest at 40% in March 2026.
  • Across the 11 months ending August 2026, Viofo’s estimated Share of Search among dash cam brands in New Zealand peaked at 28.7% in May 2026 and was lowest at 22.6% in January 2026.
  • Across the 11 months ending August 2026, Garmin Dash Cam’s estimated Share of Search among dash cam brands in New Zealand peaked at 25.7% in March 2026 and was lowest at 10% in June 2026.
  • Across the 11 months ending August 2026, 70mai’s estimated Share of Search among dash cam brands in New Zealand peaked at 12.5% in June 2026 and was lowest at 7.4% in December 2025.
  • Across the 11 months ending August 2026, Thinkware’s estimated Share of Search among dash cam brands in New Zealand peaked at 4.4% in August 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, 70mai and Thinkware held steady: their estimated Share of Search among dash cam brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand dash cam brands in August 2026?

  1. In August 2026, Navman gained estimated Share of Search among dash cam brands in New Zealand, from 45% to 46.3%.

  2. In August 2026, Thinkware gained estimated Share of Search among dash cam brands in New Zealand, from 3.7% to 4.4%.

  3. In August 2026, Viofo gained estimated Share of Search among dash cam brands in New Zealand, from 28% to 28.6%.

  4. In August 2026, 70mai lost estimated Share of Search among dash cam brands in New Zealand, from 11.6% to 8.9%.

  5. In August 2026, Garmin Dash Cam rose from 4th to 3rd among dash cam brands in New Zealand.

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