Navman vs Thinkware:Which is more popular by branded search in New Zealand?
In August 2026, Navman had more branded searches than Thinkware among dash cam brands in New Zealand. Navman was estimated to have 940 branded searches compared to Thinkware’s 90, and held a 46.3% Share of Search versus Thinkware’s 4.4%.
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Which is more popular in search, Navman or Thinkware?
Compare the dash cam brands New Zealand drivers fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Navman, Thinkware. The figures are in the table below the chart.
View monthly share of search table
| Month | Navman | Viofo | Garmin Dash Cam | 70mai | Thinkware |
|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 23.3% | 13.5% | 8.8% | 4.2% |
| Nov 2025 | 43.7% | 27.8% | 16.7% | 9.5% | 2.4% |
| Dec 2025 | 46.1% | 27% | 16.4% | 7.4% | 3.1% |
| Jan 2026 | 48.7% | 22.6% | 17.3% | 8.4% | 3.1% |
| Feb 2026 | 44.6% | 26.3% | 17.2% | 8.6% | 3.2% |
| Mar 2026 | 40% | 23.3% | 25.7% | 8.1% | 2.9% |
| Apr 2026 | 46.1% | 25.8% | 14.6% | 9.6% | 3.9% |
| May 2026 | 45.9% | 28.7% | 13.8% | 8.8% | 2.8% |
| Jun 2026 | 47% | 26.5% | 10% | 12.5% | 4% |
| Jul 2026 | 45% | 28% | 11.6% | 11.6% | 3.7% |
| Aug 2026 | 46.3% | 28.6% | 11.8% | 8.9% | 4.4% |
| Sep 2026 | — | — | — | — | — |
How has the Navman and Thinkware comparison changed over the last 12 months?
3 findings
- Navman was ahead of Thinkware in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Navman’s estimated Share of Search among dash cam brands in New Zealand moved from 50.2% to 46.3%, and its estimated monthly branded searches moved from 1.1K to 940.
- Across the 11 months ending August 2026, Thinkware’s estimated Share of Search among dash cam brands in New Zealand moved from 4.2% to 4.4%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand dash cam brands in August 2026?
2 changes
In August 2026, Navman gained estimated Share of Search among dash cam brands in New Zealand, from 45% to 46.3%.
In August 2026, Thinkware gained estimated Share of Search among dash cam brands in New Zealand, from 3.7% to 4.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Navman’s and Thinkware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.