Brandwave

How popular isNavman in search?

In August 2026, there were an estimated 940 branded searches for Navman in New Zealand which is down 13% over the last 11 months. Navman holds 46.3% estimated Share of Search among New Zealand dash cam brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Navman46.3%
  2. Viofo28.6%
  3. Garmin Dash Cam11.8%
  4. 70mai8.9%
  5. Thinkware4.4%
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Which dash cam brands compete with Navman?

Navman against dash cam brands in New Zealand, by month

Share of Search by month for Navman, Viofo, Garmin Dash Cam, 70mai, Thinkware. The figures are in the table below the chart.

View monthly share of search table
MonthNavmanViofoGarmin Dash Cam70maiThinkware
Oct 202550.2%23.3%13.5%8.8%4.2%
Nov 202543.7%27.8%16.7%9.5%2.4%
Dec 202546.1%27%16.4%7.4%3.1%
Jan 202648.7%22.6%17.3%8.4%3.1%
Feb 202644.6%26.3%17.2%8.6%3.2%
Mar 202640%23.3%25.7%8.1%2.9%
Apr 202646.1%25.8%14.6%9.6%3.9%
May 202645.9%28.7%13.8%8.8%2.8%
Jun 202647%26.5%10%12.5%4%
Jul 202645%28%11.6%11.6%3.7%
Aug 202646.3%28.6%11.8%8.9%4.4%
Sep 2026—————

  1. 1.Navman

    46.3%

    held 1st · 940 estimated branded searches · +10.6% vs prior month · +1.3 points

  2. 2.Viofo

    28.6%

    held 2nd · 580 estimated branded searches · +9.4% vs prior month · +0.5 points

  3. 3.Garmin Dash Cam

    11.8%

    moved from 4th to 3rd · 240 estimated branded searches · +9.1% vs prior month · +0.2 points

  4. 4.70mai

    8.9%

    moved from 3rd to 4th · 180 estimated branded searches · -18.2% vs prior month · -2.8 points

  5. 5.Thinkware

    4.4%

    held 5th · 90 estimated branded searches · +28.6% vs prior month · +0.7 points

Compare search popularity between Navman and its closest rivals

How has branded search demand for Navman changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Navman in New Zealand fell from 1.1K to 940.
  • Across the 11 months ending August 2026, Navman’s estimated Share of Search among dash cam brands in New Zealand decreased from 50.2% to 46.3%.
  • Across the 11 months ending August 2026, Navman’s estimated Share of Search among dash cam brands in New Zealand peaked at 50.2% in October 2025 and was lowest at 40% in March 2026.

How did search popularity change for New Zealand dash cam brands in August 2026?

  1. In August 2026, Navman gained estimated Share of Search among dash cam brands in New Zealand, from 45% to 46.3%.

  2. In August 2026, Thinkware gained estimated Share of Search among dash cam brands in New Zealand, from 3.7% to 4.4%.

  3. In August 2026, Viofo gained estimated Share of Search among dash cam brands in New Zealand, from 28% to 28.6%.

  4. In August 2026, 70mai lost estimated Share of Search among dash cam brands in New Zealand, from 11.6% to 8.9%.

  5. In August 2026, Garmin Dash Cam rose from 4th to 3rd among dash cam brands in New Zealand.

How is Navman measured?

Brandwave collects information about searches that people make online using Navman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • navman
  • navman dashcam
  • navman dashcams
  • navman mivue

Do you work for Navman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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