Brandwave

Navman vs Uniden:Which is more popular?

In September 2026, Uniden had more branded searches than Navman among GPS navigator brands in New Zealand. Uniden had about 730 branded searches, while Navman had 640. Uniden made up 4.1% of all GPS navigator brand searches we track, and Navman accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about GPS navigator brands, Navman appeared in one of the five answers and Uniden in none.

Among GPS navigator brands in New Zealand in September 2026

Who do people search for more?

Uniden, about 14% more searches than Navman

Uniden 730 searchesNavman 640 searches

Who does AI mention more?

Navman, mentioned in 1 of 5 answers, Uniden in 0

Navman in 1 of 5Uniden in 0 of 5

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Top GPS navigator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Navman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Uniden did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. TomTom2nd
  3. Uniden–
  4. Navman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TomTom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Navman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GPS navigator brands

5 answers
  • Asked ChatGPT

    “Which GPS navigator brand should I buy in New Zealand?”

    1. 1Garmin
    2. 2TomTom
  • Asked ChatGPT

    “What are the best GPS navigator brands in New Zealand?”

    1. 1Garmin
    2. 2TomTom
  • Asked ChatGPT

    “What's the best GPS navigator brand in New Zealand for car navigation?”

    1. 1Garmin
    2. 2TomTom
  • Searched Google, AI Overview

    “car gps nz”

    1. 1Garmin
    2. 2Navman
  • Searched Google, AI Overview

    “sat nav nz”

    1. 1Garmin
    2. 2TomTom

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Navman or Uniden more popular in search?

This chart shows how often people search Google for Navman and Uniden by name. Each line represents a brand's share of searches for all four GPS navigator brands we track, month by month, from searches in New Zealand.

Navman and Uniden among GPS navigator brands in New Zealand, by month

Share of searches by month for Uniden, Navman. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminUnidenNavmanTomTom
Oct 202586.7%4%4.4%4.9%
Nov 202589.5%3.4%3.7%3.4%
Dec 202587.8%4%4.4%3.8%
Jan 202687.2%4.7%4.2%3.9%
Feb 202689.2%4%3.5%3.3%
Mar 202688.6%4%3.5%3.9%
Apr 202689.4%3.3%3.5%3.8%
May 202688.5%4.1%3.5%3.9%
Jun 202687.9%4%4.2%3.8%
Jul 202649.1%2.7%2.3%45.8%
Aug 202688.3%4.1%3.7%3.9%
Sep 202689.1%4.1%3.6%3.2%

How has the Navman and Uniden comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Uniden took it in January 2026, Navman took it in April 2026, Uniden took it in May 2026, Navman took it in June 2026, Uniden took it in July 2026.
  • Across the 12 months ending September 2026, Navman’s share of searches among GPS navigator brands in New Zealand moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 790 to 640.
  • Across the 12 months ending September 2026, Uniden’s share of searches among GPS navigator brands in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches held steady at 730.

How did search popularity change for New Zealand GPS navigator brands in September 2026?

1 change
  1. In September 2026, Navman rose from 4th to 3rd among GPS navigator brands in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Navman’s and Uniden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Navman

2 branded search terms

  • navman
  • navman mivue

Uniden

2 branded search terms

  • uniden
  • uniden gps

How the Brand Demand Index is measured

Other head-to-heads among GPS navigator brands

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