Navman vs TomTom:Which is more popular?
In September 2026, Navman had more branded searches than TomTom among GPS navigator brands in New Zealand. Navman had about 640 branded searches, while TomTom had 570. Navman made up 17.7% of all GPS navigator brand searches we track, and TomTom accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about GPS navigator brands, TomTom appeared in four of the five answers and Navman in one. TomTom was mentioned before Navman in every answer.
Who do people search for more?
Navman, about 12% more searches than TomTom
Who does AI mention more?
TomTom, mentioned in 4 of 5 answers, Navman in 1
Who does AI recommend more?
TomTom, named ahead of Navman in every answer
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Top GPS navigator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TomTom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Navman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TomTom was listed before Navman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about GPS navigator brands
5 answers
Asked ChatGPT
“Which GPS navigator brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best GPS navigator brands in New Zealand?”
Asked ChatGPT
“What's the best GPS navigator brand in New Zealand for car navigation?”
Searched Google, AI Overview
“car gps nz”
Searched Google, AI Overview
“sat nav nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Navman or TomTom more popular in search?
This chart shows how often people search Google for Navman and TomTom by name. Each line represents a brand's share of searches for all four GPS navigator brands we track, month by month, from searches in New Zealand.
Share of searches by month for Navman, TomTom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Uniden | Navman | TomTom |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 18.9% | 20.5% | 23.1% |
| Nov 2025 | 40.9% | 19.2% | 20.7% | 19.2% |
| Dec 2025 | 45.2% | 17.8% | 19.8% | 17.1% |
| Jan 2026 | 48.4% | 19.1% | 16.9% | 15.6% |
| Feb 2026 | 48.5% | 19.3% | 16.6% | 15.6% |
| Mar 2026 | 47.3% | 18.6% | 16.3% | 17.8% |
| Apr 2026 | 49.1% | 16% | 16.8% | 18.1% |
| May 2026 | 41.1% | 20.9% | 18% | 20% |
| Jun 2026 | 44.6% | 18.5% | 19.4% | 17.5% |
| Jul 2026 | 9.6% | 4.9% | 4.1% | 81.4% |
| Aug 2026 | 42.4% | 20.1% | 18.2% | 19.3% |
| Sep 2026 | 46.4% | 20.2% | 17.7% | 15.7% |
How has the Navman and TomTom comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Navman took it in November 2025, TomTom took it in March 2026, Navman took it in June 2026, TomTom took it in July 2026, Navman took it in September 2026.
- Across the 12 months ending September 2026, Navman’s share of searches among GPS navigator brands in New Zealand moved from 20.5% to 17.7%, and its estimated monthly branded searches moved from 790 to 640.
- Across the 12 months ending September 2026, TomTom’s share of searches among GPS navigator brands in New Zealand moved from 23.1% to 15.7%, and its estimated monthly branded searches moved from 890 to 570.
How did search popularity change for New Zealand GPS navigator brands in September 2026?
2 changes
In September 2026, TomTom lost share of searches among GPS navigator brands in New Zealand, from 19.3% to 15.7%.
In September 2026, Navman lost share of searches among GPS navigator brands in New Zealand, from 18.2% to 17.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Navman’s and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among GPS navigator brands
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