Navman vs Uniden:Which is more popular?
In September 2026, Uniden had more branded searches than Navman among GPS navigator brands in New Zealand. Uniden had about 730 branded searches, while Navman had 640. Uniden made up 4.1% of all GPS navigator brand searches we track, and Navman accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about GPS navigator brands, Navman appeared in one of the five answers and Uniden in none.
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Top GPS navigator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Navman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Uniden did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about GPS navigator brands
5 answers
Asked ChatGPT
“Which GPS navigator brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best GPS navigator brands in New Zealand?”
Asked ChatGPT
“What's the best GPS navigator brand in New Zealand for car navigation?”
Searched Google, AI Overview
“car gps nz”
Searched Google, AI Overview
“sat nav nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Navman or Uniden more popular in search?
This chart shows how often people search Google for Navman and Uniden by name. Each line represents a brand's share of searches for all four GPS navigator brands we track, month by month, from searches in New Zealand.
Share of searches by month for Uniden, Navman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Uniden | Navman | TomTom |
|---|---|---|---|---|
| Oct 2025 | 86.7% | 4% | 4.4% | 4.9% |
| Nov 2025 | 89.5% | 3.4% | 3.7% | 3.4% |
| Dec 2025 | 87.8% | 4% | 4.4% | 3.8% |
| Jan 2026 | 87.2% | 4.7% | 4.2% | 3.9% |
| Feb 2026 | 89.2% | 4% | 3.5% | 3.3% |
| Mar 2026 | 88.6% | 4% | 3.5% | 3.9% |
| Apr 2026 | 89.4% | 3.3% | 3.5% | 3.8% |
| May 2026 | 88.5% | 4.1% | 3.5% | 3.9% |
| Jun 2026 | 87.9% | 4% | 4.2% | 3.8% |
| Jul 2026 | 49.1% | 2.7% | 2.3% | 45.8% |
| Aug 2026 | 88.3% | 4.1% | 3.7% | 3.9% |
| Sep 2026 | 89.1% | 4.1% | 3.6% | 3.2% |
How has the Navman and Uniden comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Uniden took it in January 2026, Navman took it in April 2026, Uniden took it in May 2026, Navman took it in June 2026, Uniden took it in July 2026.
- Across the 12 months ending September 2026, Navman’s share of searches among GPS navigator brands in New Zealand moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 790 to 640.
- Across the 12 months ending September 2026, Uniden’s share of searches among GPS navigator brands in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches held steady at 730.
How did search popularity change for New Zealand GPS navigator brands in September 2026?
1 change
In September 2026, Navman rose from 4th to 3rd among GPS navigator brands in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Navman’s and Uniden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among GPS navigator brands
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