Garmin vs TomTom:Which is more popular?
In September 2026, Garmin had more branded searches than TomTom among GPS navigator brands in New Zealand. Garmin had about 15,800 branded searches, while TomTom had 570. Garmin made up 89.1% of all GPS navigator brand searches we track, and TomTom accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about GPS navigator brands, Garmin appeared in all five answers and TomTom in four. Garmin was mentioned before TomTom in every answer.
Who do people search for more?
Garmin, about 28 searches for every 1 for TomTom
Who does AI mention more?
Garmin, mentioned in every answer we collected
Who does AI recommend more?
Garmin, named ahead of TomTom in every answer
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Top GPS navigator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. TomTom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Garmin was listed before TomTom in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about GPS navigator brands
5 answers
Asked ChatGPT
“Which GPS navigator brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best GPS navigator brands in New Zealand?”
Asked ChatGPT
“What's the best GPS navigator brand in New Zealand for car navigation?”
Searched Google, AI Overview
“car gps nz”
Searched Google, AI Overview
“sat nav nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Garmin or TomTom more popular in search?
This chart shows how often people search Google for Garmin and TomTom by name. Each line represents a brand's share of searches for all four GPS navigator brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, TomTom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Uniden | Navman | TomTom |
|---|---|---|---|---|
| Oct 2025 | 86.7% | 4% | 4.4% | 4.9% |
| Nov 2025 | 89.5% | 3.4% | 3.7% | 3.4% |
| Dec 2025 | 87.8% | 4% | 4.4% | 3.8% |
| Jan 2026 | 87.2% | 4.7% | 4.2% | 3.9% |
| Feb 2026 | 89.2% | 4% | 3.5% | 3.3% |
| Mar 2026 | 88.6% | 4% | 3.5% | 3.9% |
| Apr 2026 | 89.4% | 3.3% | 3.5% | 3.8% |
| May 2026 | 88.5% | 4.1% | 3.5% | 3.9% |
| Jun 2026 | 87.9% | 4% | 4.2% | 3.8% |
| Jul 2026 | 49.1% | 2.7% | 2.3% | 45.8% |
| Aug 2026 | 88.3% | 4.1% | 3.7% | 3.9% |
| Sep 2026 | 89.1% | 4.1% | 3.6% | 3.2% |
How has the Garmin and TomTom comparison changed over the last 12 months?
3 findings
- Garmin was ahead of TomTom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS navigator brands in New Zealand moved from 86.7% to 89.1%, and its estimated monthly branded searches moved from 15.7K to 15.8K.
- Across the 12 months ending September 2026, TomTom’s share of searches among GPS navigator brands in New Zealand moved from 4.9% to 3.2%, and its estimated monthly branded searches moved from 890 to 570.
How did search popularity change for New Zealand GPS navigator brands in September 2026?
2 changes
In September 2026, Garmin gained share of searches among GPS navigator brands in New Zealand, from 88.3% to 89.1%.
In September 2026, TomTom lost share of searches among GPS navigator brands in New Zealand, from 3.9% to 3.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Garmin’s and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among GPS navigator brands
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