Brandwave

How popular isUniden?

In September 2026, people searched for Uniden by name about 730 times in New Zealand, about the same as the previous year. These searches made up 20.2% of all New Zealand GPS navigator brand searches, placing Uniden second out of four brands. When we asked both ChatGPT and Google AI Overviews about GPS navigator brands, Uniden did not appear in any of the answers.

Search and AI answers in September 2026

Uniden is the second most searched of 4 competitors and not listed in any AI answer.

  1. GarminShare of searches 46.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. UnidenShare of searches 20.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NavmanShare of searches 17.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. TomTomShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top GPS navigator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Uniden did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. TomTom2nd
  3. Uniden–
  4. Navman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TomTom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Navman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GPS navigator brands

5 answers

  • Asked ChatGPT

    “Which GPS navigator brand should I buy in New Zealand?”

    1. 1Garmin
    2. 2TomTom

  • Asked ChatGPT

    “What are the best GPS navigator brands in New Zealand?”

    1. 1Garmin
    2. 2TomTom

  • Asked ChatGPT

    “What's the best GPS navigator brand in New Zealand for car navigation?”

    1. 1Garmin
    2. 2TomTom

  • Searched Google, AI Overview

    “car gps nz”

    1. 1Garmin
    2. 2Navman

  • Searched Google, AI Overview

    “sat nav nz”

    1. 1Garmin
    2. 2TomTom

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which GPS navigator brands compete with Uniden?

Uniden against GPS navigator brands in New Zealand, by month

Share of searches by month for Garmin, Uniden, Navman, TomTom. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminUnidenNavmanTomTom
Oct 202537.6%18.9%20.5%23.1%
Nov 202540.9%19.2%20.7%19.2%
Dec 202545.2%17.8%19.8%17.1%
Jan 202648.4%19.1%16.9%15.6%
Feb 202648.5%19.3%16.6%15.6%
Mar 202647.3%18.6%16.3%17.8%
Apr 202649.1%16%16.8%18.1%
May 202641.1%20.9%18%20%
Jun 202644.6%18.5%19.4%17.5%
Jul 20269.6%4.9%4.1%81.4%
Aug 202642.4%20.1%18.2%19.3%
Sep 202646.4%20.2%17.7%15.7%

  1. 1.Garmin

    46.4%

    Held 1st. 1.7K estimated branded searches, +9.1% vs prior month. Share +4 points.

  2. 2.Uniden

    20.2%

    Held 2nd. 730 estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Navman

    17.7%

    Moved from 4th to 3rd. 640 estimated branded searches, -3% vs prior month. Share -0.5 points.

  4. 4.TomTom

    15.7%

    Moved from 3rd to 4th. 570 estimated branded searches, -18.6% vs prior month. Share -3.5 points.

Compare popularity between Uniden and its closest rivals

Every comparison with Uniden

3 comparisons

How has branded search demand for Uniden changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Uniden in New Zealand held steady at 730.
  • Across the 12 months ending September 2026, Uniden’s share of searches among GPS navigator brands in New Zealand increased from 18.9% to 20.2%.
  • Across the 12 months ending September 2026, Uniden’s share of searches among GPS navigator brands in New Zealand peaked at 20.9% in May 2026 and was lowest at 4.9% in July 2026.
  • Across the 12 months ending September 2026, Uniden rose from 4th to 2nd among GPS navigator brands in New Zealand.

How did search popularity change for New Zealand GPS navigator brands in September 2026?

3 changes

  1. In September 2026, Garmin gained share of searches among GPS navigator brands in New Zealand, from 42.4% to 46.4%.

  2. In September 2026, TomTom lost share of searches among GPS navigator brands in New Zealand, from 19.3% to 15.7%.

  3. In September 2026, Navman lost share of searches among GPS navigator brands in New Zealand, from 18.2% to 17.7%.

How are Uniden’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Uniden’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uniden
  • uniden gps

Do you work for Uniden? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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