How popular isNavman?
In September 2026, people searched for Navman by name about 890 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 56.3% of all New Zealand dash cam brand searches, placing Navman first out of six brands. When we asked both ChatGPT and Google AI Overviews about dash cam brands, Navman appeared in one of the five answers and was the fifth most recommended of the six.
Navman is the most searched of 6 competitors and the fifth most recommended in AI answers.
NavmanShare of searches 56.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Garmin Dash CamShare of searches 13.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
ViofoShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
70maiShare of searches 8.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
BlackVueShare of searches 7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top dash cam brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Navman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Navman is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Viofo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BlackVue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garmin Dash Cam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thinkware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- 70mai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Navman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about dash cam brands
5 answers
Asked ChatGPT
“Which dash cam brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dash cam brands in New Zealand?”
Asked ChatGPT
“What's the best dash cam brand in New Zealand for a car?”
Searched Google, AI Overview
“best dash cam nz”
Searched Google, AI Overview
“dash cam for car”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dash cam brands compete with Navman?
Share of searches by month for Navman, Garmin Dash Cam, Viofo, 70mai, BlackVue, Thinkware. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navman | Garmin Dash Cam | Viofo | 70mai | BlackVue | Thinkware |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 14.6% | 9.9% | 6.3% | 8.9% | 4.2% |
| Nov 2025 | 52.9% | 16.8% | 11.5% | 8.2% | 8.2% | 2.4% |
| Dec 2025 | 53.4% | 18.6% | 11.3% | 5.9% | 7.7% | 3.2% |
| Jan 2026 | 53.1% | 19.8% | 8.2% | 5.8% | 10.1% | 2.9% |
| Feb 2026 | 49.1% | 20.7% | 10.7% | 6.5% | 10.1% | 3% |
| Mar 2026 | 44.9% | 29.4% | 10.2% | 5.3% | 7.5% | 2.7% |
| Apr 2026 | 54.7% | 17.3% | 7.3% | 7.3% | 9.3% | 4% |
| May 2026 | 56.5% | 15% | 10.9% | 7.5% | 7.5% | 2.7% |
| Jun 2026 | 50.3% | 10.2% | 9.1% | 9.6% | 17.1% | 3.7% |
| Jul 2026 | 53.1% | 13.8% | 13.1% | 7.5% | 8.8% | 3.8% |
| Aug 2026 | 54% | 13.8% | 12.1% | 7.5% | 8% | 4.6% |
| Sep 2026 | 56.3% | 13.9% | 10.1% | 8.9% | 7% | 3.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.3% | 890 | -5.3% | +2.3 points | |
| 2, held 2nd | 13.9% | 220 | -8.3% | +0.1 points | |
| 3, held 3rd | 10.1% | 160 | -23.8% | -1.9 points | |
| 4, moved from 5th to 4th | 8.9% | 140 | +7.7% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7% | 110 | -21.4% | -1.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.8% | 60 | -25% | -0.8 points |
1.
Navman56.3%
Held 1st. 890 estimated branded searches, -5.3% vs prior month. Share +2.3 points.
13.9%
Held 2nd. 220 estimated branded searches, -8.3% vs prior month. Share +0.1 points.
3.
Viofo10.1%
Held 3rd. 160 estimated branded searches, -23.8% vs prior month. Share -1.9 points.
4.
70mai8.9%
Moved from 5th to 4th. 140 estimated branded searches, +7.7% vs prior month. Share +1.4 points.
5.
BlackVue7%
Moved from 4th to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -1.1 points.
3.8%
Held 6th. 60 estimated branded searches, -25% vs prior month. Share -0.8 points.
Compare popularity between Navman and its closest rivals
Every comparison with Navman
8 comparisons
How has branded search demand for Navman changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Navman in New Zealand fell from 1.1K to 890.
- Across the 12 months ending September 2026, Navman’s share of searches among dash cam brands in New Zealand peaked at 56.5% in May 2026 and was lowest at 44.9% in March 2026.
How did search popularity change for New Zealand dash cam brands in September 2026?
6 changes
In September 2026, 70mai overtook BlackVue to rank 4th among dash cam brands in New Zealand, with 8.9% of the searches.
In September 2026, Navman gained share of searches among dash cam brands in New Zealand, from 54% to 56.3%.
In September 2026, Viofo lost share of searches among dash cam brands in New Zealand, from 12.1% to 10.1%.
In September 2026, BlackVue lost share of searches among dash cam brands in New Zealand, from 8% to 7%.
In September 2026, Thinkware lost share of searches among dash cam brands in New Zealand, from 4.6% to 3.8%.
Garmin Dash Cam’s share of searches among dash cam brands in New Zealand has gained ground for 3 months in a row, from 10.2% to 13.9% in September 2026.
How are Navman’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Navman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- navman
- navman dashcam
- navman dashcams
- navman mivue
Do you work for Navman? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Navman compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| GPS navigator brands | 3rd of 4 | 3.6% | Show ranking |
| Dash cam brands | 1st of 6 | 56.3% | Shown above |
Is Navman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.