Brandwave

BlackVue vs Navman:Which is more popular?

In September 2026, Navman had more branded searches than BlackVue among dash cam brands in New Zealand. Navman had about 890 branded searches, while BlackVue had 110. Navman made up 56.3% of all dash cam brand searches we track, and BlackVue accounted for 7%. When we asked ChatGPT and Google AI Overviews about dash cam brands, BlackVue appeared in four of the five answers and Navman in one. BlackVue was mentioned before Navman in three out of four answers.

Among dash cam brands in New Zealand in September 2026

Who do people search for more?

Navman, about 8 searches for every 1 for BlackVue

Navman 890 searchesBlackVue 110 searches

Who does AI mention more?

BlackVue, mentioned in 4 of 5 answers, Navman in 1

BlackVue in 4 of 5Navman in 1 of 5

Who does AI recommend more?

BlackVue, named ahead of Navman in 3 of 4 answers

BlackVue first in 3Navman first in 1

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Top dash cam brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BlackVue was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Navman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BlackVue was listed before Navman in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viofo1st
  2. BlackVue2nd
  3. Thinkware3rd
  4. Garmin Dash Cam4th
  5. Navman5th
  6. 70mai6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viofo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BlackVue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garmin Dash Cam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thinkware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 70mai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Navman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about dash cam brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BlackVue or Navman more popular in search?

This chart shows how often people search Google for BlackVue and Navman by name. Each line represents a brand's share of searches for all six dash cam brands we track, month by month, from searches in New Zealand.

BlackVue and Navman among dash cam brands in New Zealand, by month

Share of searches by month for Navman, BlackVue. The figures are in the table below the chart.

View monthly share of searches table
MonthNavmanGarmin Dash CamViofo70maiBlackVueThinkware
Oct 202556.3%14.6%9.9%6.3%8.9%4.2%
Nov 202552.9%16.8%11.5%8.2%8.2%2.4%
Dec 202553.4%18.6%11.3%5.9%7.7%3.2%
Jan 202653.1%19.8%8.2%5.8%10.1%2.9%
Feb 202649.1%20.7%10.7%6.5%10.1%3%
Mar 202644.9%29.4%10.2%5.3%7.5%2.7%
Apr 202654.7%17.3%7.3%7.3%9.3%4%
May 202656.5%15%10.9%7.5%7.5%2.7%
Jun 202650.3%10.2%9.1%9.6%17.1%3.7%
Jul 202653.1%13.8%13.1%7.5%8.8%3.8%
Aug 202654%13.8%12.1%7.5%8%4.6%
Sep 202656.3%13.9%10.1%8.9%7%3.8%

How has the BlackVue and Navman comparison changed over the last 12 months?

3 findings
  • Navman was ahead of BlackVue in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BlackVue’s share of searches among dash cam brands in New Zealand moved from 8.9% to 7%, and its estimated monthly branded searches moved from 170 to 110.
  • Across the 12 months ending September 2026, Navman’s share of searches among dash cam brands in New Zealand held steady at 56.3%, and its estimated monthly branded searches moved from 1.1K to 890.

How did search popularity change for New Zealand dash cam brands in September 2026?

3 changes
  1. In September 2026, 70mai overtook BlackVue to rank 4th among dash cam brands in New Zealand, with 8.9% of the searches.

  2. In September 2026, Navman gained share of searches among dash cam brands in New Zealand, from 54% to 56.3%.

  3. In September 2026, BlackVue lost share of searches among dash cam brands in New Zealand, from 8% to 7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BlackVue’s and Navman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlackVue

1 branded search term

  • blackvue

Navman

4 branded search terms

  • navman
  • navman dashcam
  • navman dashcams
  • navman mivue

How the Brand Demand Index is measured

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