Navman vs Viofo:Which is more popular?
In September 2026, Navman had more branded searches than Viofo among dash cam brands in New Zealand. Navman had about 890 branded searches, while Viofo had 160. Navman made up 56.3% of all dash cam brand searches we track, and Viofo accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about dash cam brands, Viofo appeared in all five answers and Navman in one. Viofo was mentioned before Navman in every answer.
Who do people search for more?
Navman, about 6 searches for every 1 for Viofo
Who does AI mention more?
Viofo, mentioned in every answer we collected
Who does AI recommend more?
Viofo, named ahead of Navman in every answer
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Top dash cam brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Viofo appeared in all five answers. Navman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Viofo was listed before Navman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Viofo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BlackVue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Garmin Dash Cam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thinkware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
70mai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Navman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about dash cam brands
5 answers
Asked ChatGPT
“Which dash cam brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dash cam brands in New Zealand?”
Asked ChatGPT
“What's the best dash cam brand in New Zealand for a car?”
Searched Google, AI Overview
“best dash cam nz”
Searched Google, AI Overview
“dash cam for car”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Navman or Viofo more popular in search?
This chart shows how often people search Google for Navman and Viofo by name. Each line represents a brand's share of searches for all six dash cam brands we track, month by month, from searches in New Zealand.
Share of searches by month for Navman, Viofo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navman | Garmin Dash Cam | Viofo | 70mai | BlackVue | Thinkware |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 14.6% | 9.9% | 6.3% | 8.9% | 4.2% |
| Nov 2025 | 52.9% | 16.8% | 11.5% | 8.2% | 8.2% | 2.4% |
| Dec 2025 | 53.4% | 18.6% | 11.3% | 5.9% | 7.7% | 3.2% |
| Jan 2026 | 53.1% | 19.8% | 8.2% | 5.8% | 10.1% | 2.9% |
| Feb 2026 | 49.1% | 20.7% | 10.7% | 6.5% | 10.1% | 3% |
| Mar 2026 | 44.9% | 29.4% | 10.2% | 5.3% | 7.5% | 2.7% |
| Apr 2026 | 54.7% | 17.3% | 7.3% | 7.3% | 9.3% | 4% |
| May 2026 | 56.5% | 15% | 10.9% | 7.5% | 7.5% | 2.7% |
| Jun 2026 | 50.3% | 10.2% | 9.1% | 9.6% | 17.1% | 3.7% |
| Jul 2026 | 53.1% | 13.8% | 13.1% | 7.5% | 8.8% | 3.8% |
| Aug 2026 | 54% | 13.8% | 12.1% | 7.5% | 8% | 4.6% |
| Sep 2026 | 56.3% | 13.9% | 10.1% | 8.9% | 7% | 3.8% |
How has the Navman and Viofo comparison changed over the last 12 months?
3 findings
- Navman was ahead of Viofo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Navman’s share of searches among dash cam brands in New Zealand held steady at 56.3%, and its estimated monthly branded searches moved from 1.1K to 890.
- Across the 12 months ending September 2026, Viofo’s share of searches among dash cam brands in New Zealand moved from 9.9% to 10.1%, and its estimated monthly branded searches moved from 190 to 160.
How did search popularity change for New Zealand dash cam brands in September 2026?
2 changes
In September 2026, Navman gained share of searches among dash cam brands in New Zealand, from 54% to 56.3%.
In September 2026, Viofo lost share of searches among dash cam brands in New Zealand, from 12.1% to 10.1%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Navman’s and Viofo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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