Brandwave

How popular isThinkware?

In September 2026, people searched for Thinkware by name about 60 times in New Zealand, a 25% decrease from the previous year. These searches made up 3.8% of all New Zealand dash cam brand searches, placing Thinkware sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about dash cam brands, Thinkware appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Thinkware is the sixth most searched of 6 competitors and the third most recommended in AI answers.

  1. NavmanShare of searches 56.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Garmin Dash CamShare of searches 13.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. ViofoShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. 70maiShare of searches 8.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. ThinkwareShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top dash cam brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thinkware was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thinkware is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viofo1st
  2. BlackVue2nd
  3. Thinkware3rd
  4. Garmin Dash Cam4th
  5. Navman5th
  6. 70mai6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viofo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BlackVue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garmin Dash Cam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thinkware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 70mai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Navman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about dash cam brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dash cam brands compete with Thinkware?

Thinkware against dash cam brands in New Zealand, by month

Share of searches by month for Navman, Garmin Dash Cam, Viofo, 70mai, BlackVue, Thinkware. The figures are in the table below the chart.

View monthly share of searches table
MonthNavmanGarmin Dash CamViofo70maiBlackVueThinkware
Oct 202556.3%14.6%9.9%6.3%8.9%4.2%
Nov 202552.9%16.8%11.5%8.2%8.2%2.4%
Dec 202553.4%18.6%11.3%5.9%7.7%3.2%
Jan 202653.1%19.8%8.2%5.8%10.1%2.9%
Feb 202649.1%20.7%10.7%6.5%10.1%3%
Mar 202644.9%29.4%10.2%5.3%7.5%2.7%
Apr 202654.7%17.3%7.3%7.3%9.3%4%
May 202656.5%15%10.9%7.5%7.5%2.7%
Jun 202650.3%10.2%9.1%9.6%17.1%3.7%
Jul 202653.1%13.8%13.1%7.5%8.8%3.8%
Aug 202654%13.8%12.1%7.5%8%4.6%
Sep 202656.3%13.9%10.1%8.9%7%3.8%

  1. 1.Navman

    56.3%

    Held 1st. 890 estimated branded searches, -5.3% vs prior month. Share +2.3 points.

  2. 2.Garmin Dash Cam

    13.9%

    Held 2nd. 220 estimated branded searches, -8.3% vs prior month. Share +0.1 points.

  3. 3.Viofo

    10.1%

    Held 3rd. 160 estimated branded searches, -23.8% vs prior month. Share -1.9 points.

  4. 4.70mai

    8.9%

    Moved from 5th to 4th. 140 estimated branded searches, +7.7% vs prior month. Share +1.4 points.

  5. 5.BlackVue

    7%

    Moved from 4th to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -1.1 points.

  6. 6.Thinkware

    3.8%

    Held 6th. 60 estimated branded searches, -25% vs prior month. Share -0.8 points.

Compare popularity between Thinkware and its closest rivals

Every comparison with Thinkware

5 comparisons

How has branded search demand for Thinkware changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thinkware in New Zealand fell from 80 to 60.
  • Across the 12 months ending September 2026, Thinkware’s share of searches among dash cam brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.4% in November 2025.

How did search popularity change for New Zealand dash cam brands in September 2026?

6 changes

  1. In September 2026, 70mai overtook BlackVue to rank 4th among dash cam brands in New Zealand, with 8.9% of the searches.

  2. In September 2026, Navman gained share of searches among dash cam brands in New Zealand, from 54% to 56.3%.

  3. In September 2026, Viofo lost share of searches among dash cam brands in New Zealand, from 12.1% to 10.1%.

  4. In September 2026, BlackVue lost share of searches among dash cam brands in New Zealand, from 8% to 7%.

  5. In September 2026, Thinkware lost share of searches among dash cam brands in New Zealand, from 4.6% to 3.8%.

  6. Garmin Dash Cam’s share of searches among dash cam brands in New Zealand has gained ground for 3 months in a row, from 10.2% to 13.9% in September 2026.

How are Thinkware’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Thinkware’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thinkware
  • thinkware car cam
  • thinkware dashcam

Do you work for Thinkware? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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