GPS cycling computer brands in New Zealand:Which are most popular?
In September 2026, Garmin was the most searched GPS cycling computer brand in New Zealand, accounting for 91.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Garmin and Wahoo showed up in every answer. Garmin was recommended most often, coming first in every response.
GarminShare of searches 91.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
WahooShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HammerheadShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LezyneShare of searches 0.56%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BrytonShare of searches 0.19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top GPS cycling computer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Garmin and Wahoo appeared every time. Garmin was recommended most often, coming first in every answer. Wahoo was second, and Hammerhead was third. Lezyne, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
- Wahoo2nd
- Hammerhead3rd
- Bryton4th
- Lezyne–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wahoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hammerhead4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bryton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lezyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about GPS cycling computer brands
5 answers
Asked ChatGPT
“Which GPS cycling computer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best GPS cycling computer brands in New Zealand?”
Asked ChatGPT
“What's the best GPS cycling computer brand in New Zealand for ride data?”
Searched Google, AI Overview
“best bike computer”
Searched Google, AI Overview
“bike computer waterproof”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which GPS cycling computer brands do people search for most?
This chart shows how often people search Google for each GPS cycling computer brand by name. Each line represents a brand's share of searches for all five GPS cycling computer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, Wahoo, Hammerhead. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Wahoo | Hammerhead | Lezyne | Bryton |
|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 6.2% | 2.7% | 0.67% | 0.18% |
| Nov 2025 | 92.7% | 4.4% | 2.3% | 0.56% | 0.1% |
| Dec 2025 | 91.6% | 5.1% | 2.7% | 0.43% | 0.12% |
| Jan 2026 | 89.9% | 6% | 3.2% | 0.67% | 0.24% |
| Feb 2026 | 91.1% | 5% | 3.2% | 0.55% | 0.12% |
| Mar 2026 | 90.4% | 4.9% | 3.9% | 0.55% | 0.18% |
| Apr 2026 | 91.3% | 5.1% | 2.7% | 0.68% | 0.19% |
| May 2026 | 91.1% | 5% | 3.3% | 0.55% | 0.12% |
| Jun 2026 | 87.4% | 7% | 4.8% | 0.65% | 0.14% |
| Jul 2026 | 87.9% | 7.4% | 3.7% | 0.8% | 0.15% |
| Aug 2026 | 90% | 6.2% | 3.2% | 0.43% | 0.12% |
| Sep 2026 | 91.5% | 5.1% | 2.7% | 0.56% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.5% | 14.8K | 0% | +1.4 points | |
| 2, held 2nd | 5.1% | 830 | -18.6% | -1.1 points | |
| 3, held 3rd | 2.7% | 430 | -18.9% | -0.6 points | |
| 4, held 4th | 0.56% | 90 | +28.6% | +0.1 points | |
| 5, held 5th | 0.19% | 30 | +50% | +0.1 points |
1.
Garmin91.5%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
Wahoo5.1%
Held 2nd. 830 estimated branded searches, -18.6% vs prior month. Share -1.1 points.
2.7%
Held 3rd. 430 estimated branded searches, -18.9% vs prior month. Share -0.6 points.
4.
Lezyne0.56%
Held 4th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.
5.
Bryton0.19%
Held 5th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.
Which brand is most popular in search among GPS cycling computer brands in New Zealand?
5 brands
In September 2026, Garmin was the most searched among GPS cycling computer brands in New Zealand, with an estimated 14.8K branded searches, 91.5% of all searches for the five we track. Wahoo is in 2nd place, 86.3 percentage points behind at 5.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Garmin | 90.2% → 91.5% | 92.7%Nov 2025 | 87.4%Jun 2026 | 1st |
| Wahoo | 6.2% → 5.1% | 7.4%Jul 2026 | 4.4%Nov 2025 | 2nd |
| Hammerhead | 2.7% | 4.8%Jun 2026 | 2.3%Nov 2025 | 3rd |
| Lezyne | 0.67% → 0.56% | 0.8%Jul 2026 | 0.43%Aug 2026 | 4th |
| Bryton | 0.18% → 0.19% | 0.24%Jan 2026 | 0.1%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS cycling computer brands in New Zealand increased from 90.2% to 91.5%.
- Across the 12 months ending September 2026, Wahoo’s share of searches among GPS cycling computer brands in New Zealand decreased from 6.2% to 5.1%.
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS cycling computer brands in New Zealand peaked at 92.7% in November 2025 and was lowest at 87.4% in June 2026.
- Across the 12 months ending September 2026, Wahoo’s share of searches among GPS cycling computer brands in New Zealand peaked at 7.4% in July 2026 and was lowest at 4.4% in November 2025.
- Across the 12 months ending September 2026, Hammerhead’s share of searches among GPS cycling computer brands in New Zealand peaked at 4.8% in June 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, Hammerhead, Lezyne and Bryton held steady: their share of searches among GPS cycling computer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand GPS cycling computer brands in September 2026?
4 changes
In September 2026, Garmin gained share of searches among GPS cycling computer brands in New Zealand, from 90% to 91.5%.
In September 2026, Wahoo lost share of searches among GPS cycling computer brands in New Zealand, from 6.2% to 5.1%.
In September 2026, Hammerhead lost share of searches among GPS cycling computer brands in New Zealand, from 3.2% to 2.7%.
Estimated monthly branded searches for Lezyne in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.
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