How popular isGarmin?
In September 2026, people searched for Garmin by name about 45,900 times in New Zealand, a 9.6% increase from the previous year. These searches made up 91.5% of all New Zealand GPS cycling computer brand searches, placing Garmin first out of five brands. When we asked both ChatGPT and Google AI Overviews about GPS cycling computer brands, Garmin appeared in all answers and was the most recommended of the five.
Garmin is the most searched of 5 competitors and the most recommended in AI answers.
GarminShare of searches 91.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
WahooShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HammerheadShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LezyneShare of searches 0.56%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BrytonShare of searches 0.19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top GPS cycling computer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Garmin is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
- Wahoo2nd
- Hammerhead3rd
- Bryton4th
- Lezyne–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wahoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hammerhead4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bryton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lezyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about GPS cycling computer brands
5 answers
Asked ChatGPT
“Which GPS cycling computer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best GPS cycling computer brands in New Zealand?”
Asked ChatGPT
“What's the best GPS cycling computer brand in New Zealand for ride data?”
Searched Google, AI Overview
“best bike computer”
Searched Google, AI Overview
“bike computer waterproof”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which GPS cycling computer brands compete with Garmin?
Share of searches by month for Garmin, Wahoo, Hammerhead. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Wahoo | Hammerhead | Lezyne | Bryton |
|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 6.2% | 2.7% | 0.67% | 0.18% |
| Nov 2025 | 92.7% | 4.4% | 2.3% | 0.56% | 0.1% |
| Dec 2025 | 91.6% | 5.1% | 2.7% | 0.43% | 0.12% |
| Jan 2026 | 89.9% | 6% | 3.2% | 0.67% | 0.24% |
| Feb 2026 | 91.1% | 5% | 3.2% | 0.55% | 0.12% |
| Mar 2026 | 90.4% | 4.9% | 3.9% | 0.55% | 0.18% |
| Apr 2026 | 91.3% | 5.1% | 2.7% | 0.68% | 0.19% |
| May 2026 | 91.1% | 5% | 3.3% | 0.55% | 0.12% |
| Jun 2026 | 87.4% | 7% | 4.8% | 0.65% | 0.14% |
| Jul 2026 | 87.9% | 7.4% | 3.7% | 0.8% | 0.15% |
| Aug 2026 | 90% | 6.2% | 3.2% | 0.43% | 0.12% |
| Sep 2026 | 91.5% | 5.1% | 2.7% | 0.56% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.5% | 14.8K | 0% | +1.4 points | |
| 2, held 2nd | 5.1% | 830 | -18.6% | -1.1 points | |
| 3, held 3rd | 2.7% | 430 | -18.9% | -0.6 points | |
| 4, held 4th | 0.56% | 90 | +28.6% | +0.1 points | |
| 5, held 5th | 0.19% | 30 | +50% | +0.1 points |
1.
Garmin91.5%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
Wahoo5.1%
Held 2nd. 830 estimated branded searches, -18.6% vs prior month. Share -1.1 points.
2.7%
Held 3rd. 430 estimated branded searches, -18.9% vs prior month. Share -0.6 points.
4.
Lezyne0.56%
Held 4th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.
5.
Bryton0.19%
Held 5th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.
Compare popularity between Garmin and its closest rivals
Every comparison with Garmin
29 comparisons
- Apple Watch vs Garmin
- Fitbit vs Garmin
- Garmin vs Oura
- Apple AirTag vs Garmin
- Garmin vs WHOOP
- COROS vs Garmin
- Garmin vs Huawei
- Garmin vs Samsung Galaxy Watch
- Garmin vs Tractive
- Garmin vs Wahoo
- Garmin vs Uniden
- Garmin vs Navman
- Garmin vs TomTom
- Garmin vs Lowrance
- Garmin vs Simrad
- Garmin vs Hammerhead
- Eufy vs Garmin
- Garmin vs Samsung
- Garmin vs Withings
- Garmin vs Polar
- Amazfit vs Garmin
- Garmin vs Xiaomi
- Garmin vs Renpho
- Furuno vs Garmin
- Garmin vs Humminbird
- Garmin vs Lezyne
- Garmin vs Suunto
- Garmin vs Scubapro
- Cressi vs Garmin
How has branded search demand for Garmin changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Garmin in New Zealand rose from 41.9K to 45.9K.
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS cycling computer brands in New Zealand increased from 90.2% to 91.5%.
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS cycling computer brands in New Zealand peaked at 92.7% in November 2025 and was lowest at 87.4% in June 2026.
How did search popularity change for New Zealand GPS cycling computer brands in September 2026?
4 changes
In September 2026, Garmin gained share of searches among GPS cycling computer brands in New Zealand, from 90% to 91.5%.
In September 2026, Wahoo lost share of searches among GPS cycling computer brands in New Zealand, from 6.2% to 5.1%.
In September 2026, Hammerhead lost share of searches among GPS cycling computer brands in New Zealand, from 3.2% to 2.7%.
Estimated monthly branded searches for Lezyne in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.
How are Garmin’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- garmin
- garmin alpha
- garmin connect
- garmin descent
- garmin dog collar
- garmin dog tracker
- garmin fenix
- garmin fitness tracker
- garmin forerunner
- garmin hr monitor
- garmin index scale
- garmin inreach
- garmin instinct
- garmin scale
- garmin smartwatch
- garmin venu
- garmin vivoactive
- garmin vivosmart
- garmin watch
Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Garmin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Smartwatch and fitness tracker brands | 2nd of 9 | 32.2% | Show ranking |
| Sleep tracker brands | 1st of 4 | 41.6% | Show ranking |
| Heart monitor brands | 1st of 3 | 53.5% | Show ranking |
| Fitness tracker brands | 6th of 7 | 0.91% | Show ranking |
| Pet GPS tracker brands | 1st of 5 | 61.1% | Show ranking |
| Smart scale brands | 4th of 7 | 1.7% | Show ranking |
| GPS navigator brands | 1st of 4 | 89.1% | Show ranking |
| GPS cycling computer brands | 1st of 5 | 91.5% | Shown above |
| Depth finder brands | 1st of 5 | 92% | Show ranking |
| Dive computer brands | 2nd of 6 | 9% | Show ranking |
Is Garmin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.