Brandwave

How popular isHammerhead?

In September 2026, people searched for Hammerhead by name about 430 times in New Zealand, about the same as the previous year. These searches made up 2.7% of all New Zealand GPS cycling computer brand searches, placing Hammerhead third out of five brands. When we asked both ChatGPT and Google AI Overviews about GPS cycling computer brands, Hammerhead appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Hammerhead is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. GarminShare of searches 91.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. WahooShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HammerheadShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. LezyneShare of searches 0.56%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BrytonShare of searches 0.19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top GPS cycling computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hammerhead was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hammerhead is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Wahoo2nd
  3. Hammerhead3rd
  4. Bryton4th
  5. Lezyne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wahoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hammerhead4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bryton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lezyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GPS cycling computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which GPS cycling computer brands compete with Hammerhead?

Hammerhead against GPS cycling computer brands in New Zealand, by month

Share of searches by month for Garmin, Wahoo, Hammerhead. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminWahooHammerheadLezyneBryton
Oct 202590.2%6.2%2.7%0.67%0.18%
Nov 202592.7%4.4%2.3%0.56%0.1%
Dec 202591.6%5.1%2.7%0.43%0.12%
Jan 202689.9%6%3.2%0.67%0.24%
Feb 202691.1%5%3.2%0.55%0.12%
Mar 202690.4%4.9%3.9%0.55%0.18%
Apr 202691.3%5.1%2.7%0.68%0.19%
May 202691.1%5%3.3%0.55%0.12%
Jun 202687.4%7%4.8%0.65%0.14%
Jul 202687.9%7.4%3.7%0.8%0.15%
Aug 202690%6.2%3.2%0.43%0.12%
Sep 202691.5%5.1%2.7%0.56%0.19%

  1. 1.Garmin

    91.5%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Wahoo

    5.1%

    Held 2nd. 830 estimated branded searches, -18.6% vs prior month. Share -1.1 points.

  3. 3.Hammerhead

    2.7%

    Held 3rd. 430 estimated branded searches, -18.9% vs prior month. Share -0.6 points.

  4. 4.Lezyne

    0.56%

    Held 4th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.

  5. 5.Bryton

    0.19%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Hammerhead and its closest rivals

Every comparison with Hammerhead

3 comparisons

How has branded search demand for Hammerhead changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hammerhead in New Zealand held steady, from 440 to 430.
  • Across the 12 months ending September 2026, Hammerhead’s share of searches among GPS cycling computer brands in New Zealand peaked at 4.8% in June 2026 and was lowest at 2.3% in November 2025.

How did search popularity change for New Zealand GPS cycling computer brands in September 2026?

4 changes

  1. In September 2026, Garmin gained share of searches among GPS cycling computer brands in New Zealand, from 90% to 91.5%.

  2. In September 2026, Wahoo lost share of searches among GPS cycling computer brands in New Zealand, from 6.2% to 5.1%.

  3. In September 2026, Hammerhead lost share of searches among GPS cycling computer brands in New Zealand, from 3.2% to 2.7%.

  4. Estimated monthly branded searches for Lezyne in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are Hammerhead’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hammerhead’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hammerhead
  • hammerhead karoo

Do you work for Hammerhead? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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