Brandwave

Bryton vs Hammerhead:Which is more popular?

In September 2026, Hammerhead had more branded searches than Bryton among GPS cycling computer brands in New Zealand. Hammerhead had about 430 branded searches, while Bryton had 30. Hammerhead made up 2.7% of all GPS cycling computer brand searches we track, and Bryton accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about GPS cycling computer brands, Hammerhead appeared in four of the five answers and Bryton in two. Hammerhead was mentioned before Bryton in three out of four answers that named either.

Among GPS cycling computer brands in New Zealand in September 2026

Who do people search for more?

Hammerhead, about 14 searches for every 1 for Bryton

Hammerhead 430 searchesBryton 30 searches

Who does AI mention more?

Hammerhead, mentioned in 4 of 5 answers, Bryton in 2

Hammerhead in 4 of 5Bryton in 2 of 5

Who does AI recommend more?

Hammerhead, named ahead of Bryton in 3 of 4 answers

Hammerhead first in 3Bryton first in 1

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Top GPS cycling computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hammerhead was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bryton was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hammerhead was listed before Bryton in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Wahoo2nd
  3. Hammerhead3rd
  4. Bryton4th
  5. Lezyne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wahoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hammerhead4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bryton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lezyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GPS cycling computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bryton or Hammerhead more popular in search?

This chart shows how often people search Google for Bryton and Hammerhead by name. Each line represents a brand's share of searches for all five GPS cycling computer brands we track, month by month, from searches in New Zealand.

Bryton and Hammerhead among GPS cycling computer brands in New Zealand, by month

Share of searches by month for Hammerhead, Bryton. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminWahooHammerheadLezyneBryton
Oct 202590.2%6.2%2.7%0.67%0.18%
Nov 202592.7%4.4%2.3%0.56%0.1%
Dec 202591.6%5.1%2.7%0.43%0.12%
Jan 202689.9%6%3.2%0.67%0.24%
Feb 202691.1%5%3.2%0.55%0.12%
Mar 202690.4%4.9%3.9%0.55%0.18%
Apr 202691.3%5.1%2.7%0.68%0.19%
May 202691.1%5%3.3%0.55%0.12%
Jun 202687.4%7%4.8%0.65%0.14%
Jul 202687.9%7.4%3.7%0.8%0.15%
Aug 202690%6.2%3.2%0.43%0.12%
Sep 202691.5%5.1%2.7%0.56%0.19%

How has the Bryton and Hammerhead comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand GPS cycling computer brands in September 2026?

1 change

  1. In September 2026, Hammerhead lost share of searches among GPS cycling computer brands in New Zealand, from 3.2% to 2.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bryton’s and Hammerhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bryton

1 branded search term

  • bryton

Hammerhead

2 branded search terms

  • hammerhead
  • hammerhead karoo

How the Brand Demand Index is measured

Other head-to-heads among GPS cycling computer brands

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