Brandwave

How popular isBryton?

In September 2026, people searched for Bryton by name about 30 times in New Zealand, about the same as the previous year. These searches made up 0.19% of all New Zealand GPS cycling computer brand searches, placing Bryton fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about GPS cycling computer brands, Bryton appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Bryton is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. GarminShare of searches 91.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. WahooShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HammerheadShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. LezyneShare of searches 0.56%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BrytonShare of searches 0.19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top GPS cycling computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bryton was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bryton is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Wahoo2nd
  3. Hammerhead3rd
  4. Bryton4th
  5. Lezyne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wahoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hammerhead4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bryton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lezyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GPS cycling computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which GPS cycling computer brands compete with Bryton?

Bryton against GPS cycling computer brands in New Zealand, by month

Share of searches by month for Garmin, Wahoo, Hammerhead, Bryton. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminWahooHammerheadLezyneBryton
Oct 202590.2%6.2%2.7%0.67%0.18%
Nov 202592.7%4.4%2.3%0.56%0.1%
Dec 202591.6%5.1%2.7%0.43%0.12%
Jan 202689.9%6%3.2%0.67%0.24%
Feb 202691.1%5%3.2%0.55%0.12%
Mar 202690.4%4.9%3.9%0.55%0.18%
Apr 202691.3%5.1%2.7%0.68%0.19%
May 202691.1%5%3.3%0.55%0.12%
Jun 202687.4%7%4.8%0.65%0.14%
Jul 202687.9%7.4%3.7%0.8%0.15%
Aug 202690%6.2%3.2%0.43%0.12%
Sep 202691.5%5.1%2.7%0.56%0.19%

  1. 1.Garmin

    91.5%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Wahoo

    5.1%

    Held 2nd. 830 estimated branded searches, -18.6% vs prior month. Share -1.1 points.

  3. 3.Hammerhead

    2.7%

    Held 3rd. 430 estimated branded searches, -18.9% vs prior month. Share -0.6 points.

  4. 4.Lezyne

    0.56%

    Held 4th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.

  5. 5.Bryton

    0.19%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Bryton and its closest rivals

How has branded search demand for Bryton changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bryton in New Zealand held steady at 30.
  • Across the 12 months ending September 2026, Bryton’s share of searches among GPS cycling computer brands in New Zealand held steady, from 0.18% to 0.19%.

How did search popularity change for New Zealand GPS cycling computer brands in September 2026?

4 changes

  1. In September 2026, Garmin gained share of searches among GPS cycling computer brands in New Zealand, from 90% to 91.5%.

  2. In September 2026, Wahoo lost share of searches among GPS cycling computer brands in New Zealand, from 6.2% to 5.1%.

  3. In September 2026, Hammerhead lost share of searches among GPS cycling computer brands in New Zealand, from 3.2% to 2.7%.

  4. Estimated monthly branded searches for Lezyne in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are Bryton’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bryton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bryton

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How the Brand Demand Index is measured

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