Bryton vs Garmin:Which is more popular?
In September 2026, Garmin had more branded searches than Bryton among GPS cycling computer brands in New Zealand. Garmin had about 14,800 branded searches, while Bryton had 30. Garmin made up 91.5% of all GPS cycling computer brand searches we track, and Bryton accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about GPS cycling computer brands, Garmin appeared in all five answers and Bryton in two. Garmin was mentioned before Bryton in every answer.
Who do people search for more?
Garmin, about 493 searches for every 1 for Bryton
Who does AI mention more?
Garmin, mentioned in every answer we collected
Who does AI recommend more?
Garmin, named ahead of Bryton in every answer
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Top GPS cycling computer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Bryton was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Garmin was listed before Bryton in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
Wahoo2nd
Hammerhead3rd
Bryton4th
Lezyne–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wahoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hammerhead4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bryton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lezyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about GPS cycling computer brands
5 answers
Asked ChatGPT
“Which GPS cycling computer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best GPS cycling computer brands in New Zealand?”
Asked ChatGPT
“What's the best GPS cycling computer brand in New Zealand for ride data?”
Searched Google, AI Overview
“best bike computer”
Searched Google, AI Overview
“bike computer waterproof”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bryton or Garmin more popular in search?
This chart shows how often people search Google for Bryton and Garmin by name. Each line represents a brand's share of searches for all five GPS cycling computer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, Bryton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Wahoo | Hammerhead | Lezyne | Bryton |
|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 6.2% | 2.7% | 0.67% | 0.18% |
| Nov 2025 | 92.7% | 4.4% | 2.3% | 0.56% | 0.1% |
| Dec 2025 | 91.6% | 5.1% | 2.7% | 0.43% | 0.12% |
| Jan 2026 | 89.9% | 6% | 3.2% | 0.67% | 0.24% |
| Feb 2026 | 91.1% | 5% | 3.2% | 0.55% | 0.12% |
| Mar 2026 | 90.4% | 4.9% | 3.9% | 0.55% | 0.18% |
| Apr 2026 | 91.3% | 5.1% | 2.7% | 0.68% | 0.19% |
| May 2026 | 91.1% | 5% | 3.3% | 0.55% | 0.12% |
| Jun 2026 | 87.4% | 7% | 4.8% | 0.65% | 0.14% |
| Jul 2026 | 87.9% | 7.4% | 3.7% | 0.8% | 0.15% |
| Aug 2026 | 90% | 6.2% | 3.2% | 0.43% | 0.12% |
| Sep 2026 | 91.5% | 5.1% | 2.7% | 0.56% | 0.19% |
How has the Bryton and Garmin comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Bryton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bryton’s share of searches among GPS cycling computer brands in New Zealand moved from 0.18% to 0.19%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, Garmin’s share of searches among GPS cycling computer brands in New Zealand moved from 90.2% to 91.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for New Zealand GPS cycling computer brands in September 2026?
1 change
In September 2026, Garmin gained share of searches among GPS cycling computer brands in New Zealand, from 90% to 91.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bryton’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among GPS cycling computer brands
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