Brandwave

Hammerhead vs Wahoo:Which is more popular?

In September 2026, Wahoo had more branded searches than Hammerhead among GPS cycling computer brands in New Zealand. Wahoo had about 830 branded searches, while Hammerhead had 430. Wahoo made up 5.1% of all GPS cycling computer brand searches we track, and Hammerhead accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about GPS cycling computer brands, Wahoo appeared in all five answers and Hammerhead in four. Wahoo was mentioned before Hammerhead in four out of five answers.

Among GPS cycling computer brands in New Zealand in September 2026

Who do people search for more?

Wahoo, about 93% more searches than Hammerhead

Wahoo 830 searchesHammerhead 430 searches

Who does AI mention more?

Wahoo, mentioned in every answer we collected

Wahoo in 5 of 5Hammerhead in 4 of 5

Who does AI recommend more?

Wahoo, named ahead of Hammerhead in 4 of 5 answers

Wahoo first in 4Hammerhead first in 1

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Top GPS cycling computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wahoo appeared in all five answers. Hammerhead was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wahoo was listed before Hammerhead in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Wahoo2nd
  3. Hammerhead3rd
  4. Bryton4th
  5. Lezyne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wahoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hammerhead4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bryton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lezyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GPS cycling computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hammerhead or Wahoo more popular in search?

This chart shows how often people search Google for Hammerhead and Wahoo by name. Each line represents a brand's share of searches for all five GPS cycling computer brands we track, month by month, from searches in New Zealand.

Hammerhead and Wahoo among GPS cycling computer brands in New Zealand, by month

Share of searches by month for Wahoo, Hammerhead. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminWahooHammerheadLezyneBryton
Oct 202590.2%6.2%2.7%0.67%0.18%
Nov 202592.7%4.4%2.3%0.56%0.1%
Dec 202591.6%5.1%2.7%0.43%0.12%
Jan 202689.9%6%3.2%0.67%0.24%
Feb 202691.1%5%3.2%0.55%0.12%
Mar 202690.4%4.9%3.9%0.55%0.18%
Apr 202691.3%5.1%2.7%0.68%0.19%
May 202691.1%5%3.3%0.55%0.12%
Jun 202687.4%7%4.8%0.65%0.14%
Jul 202687.9%7.4%3.7%0.8%0.15%
Aug 202690%6.2%3.2%0.43%0.12%
Sep 202691.5%5.1%2.7%0.56%0.19%

How has the Hammerhead and Wahoo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand GPS cycling computer brands in September 2026?

2 changes

  1. In September 2026, Wahoo lost share of searches among GPS cycling computer brands in New Zealand, from 6.2% to 5.1%.

  2. In September 2026, Hammerhead lost share of searches among GPS cycling computer brands in New Zealand, from 3.2% to 2.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hammerhead’s and Wahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hammerhead

2 branded search terms

  • hammerhead
  • hammerhead karoo

Wahoo

2 branded search terms

  • wahoo
  • wahoo bike computer

How the Brand Demand Index is measured

Other head-to-heads among GPS cycling computer brands

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