Depth finder brands in New Zealand:Which are most popular?
In September 2026, Garmin was the most searched depth finder brand in New Zealand, accounting for 92% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Garmin and Lowrance showed up in every answer. Garmin was recommended most often, coming first in every response.
GarminShare of searches 92%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LowranceShare of searches 3.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SimradShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
FurunoShare of searches 0.87%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
HumminbirdShare of searches 0.62%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top depth finder brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Garmin and Lowrance appeared every time. Garmin was recommended most often, coming first in every answer. Lowrance was second, and Humminbird was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
- Lowrance2nd
- Humminbird3rd
- Simrad4th
- Furuno5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lowrance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Humminbird4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simrad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Furuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about depth finder brands
5 answers
Asked ChatGPT
“Which depth finder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best depth finder brands in New Zealand?”
Asked ChatGPT
“What's the best depth finder brand in New Zealand for a boat?”
Searched Google, AI Overview
“best depth finder”
Searched Google, AI Overview
“depth sounder brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which depth finder brands do people search for most?
This chart shows how often people search Google for each depth finder brand by name. Each line represents a brand's share of searches for all five depth finder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, Lowrance, Simrad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Lowrance | Simrad | Furuno | Humminbird |
|---|---|---|---|---|---|
| Oct 2025 | 90.9% | 4.5% | 3.2% | 0.55% | 0.86% |
| Nov 2025 | 90.6% | 4.9% | 2.8% | 0.7% | 0.95% |
| Dec 2025 | 88% | 7% | 3.3% | 0.65% | 0.95% |
| Jan 2026 | 86.1% | 7.4% | 4.1% | 1.2% | 1.1% |
| Feb 2026 | 90.6% | 4.6% | 3.2% | 0.67% | 0.92% |
| Mar 2026 | 91.2% | 4.2% | 3.4% | 0.55% | 0.68% |
| Apr 2026 | 93.3% | 2.9% | 2.7% | 0.69% | 0.44% |
| May 2026 | 92.2% | 3.8% | 2.9% | 0.44% | 0.69% |
| Jun 2026 | 90.6% | 4.6% | 3.5% | 0.82% | 0.52% |
| Jul 2026 | 90% | 4.2% | 4.1% | 1% | 0.67% |
| Aug 2026 | 91% | 3.9% | 3.7% | 0.55% | 0.86% |
| Sep 2026 | 92% | 3.4% | 3.1% | 0.87% | 0.62% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92% | 14.8K | 0% | +1 points | |
| 2, held 2nd | 3.4% | 550 | -14.1% | -0.5 points | |
| 3, held 3rd | 3.1% | 500 | -16.7% | -0.6 points | |
| 4, moved from 5th to 4th | 0.87% | 140 | +55.6% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.62% | 100 | -28.6% | -0.2 pointsmoved from 4th to 5th |
1.
Garmin92%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.
2.
Lowrance3.4%
Held 2nd. 550 estimated branded searches, -14.1% vs prior month. Share -0.5 points.
3.
Simrad3.1%
Held 3rd. 500 estimated branded searches, -16.7% vs prior month. Share -0.6 points.
4.
Furuno0.87%
Moved from 5th to 4th. 140 estimated branded searches, +55.6% vs prior month. Share +0.3 points.
0.62%
Moved from 4th to 5th. 100 estimated branded searches, -28.6% vs prior month. Share -0.2 points.
Which brand is most popular in search among depth finder brands in New Zealand?
5 brands
In September 2026, Garmin was the most searched among depth finder brands in New Zealand, with an estimated 14.8K branded searches, 92% of all searches for the five we track. Lowrance is in 2nd place, 88.6 percentage points behind at 3.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Garmin | 90.9% → 92% | 93.3%Apr 2026 | 86.1%Jan 2026 | 1st |
| Lowrance | 4.5% → 3.4% | 7.4%Jan 2026 | 2.9%Apr 2026 | 2nd |
| Simrad | 3.2% → 3.1% | 4.1%Jan 2026 | 2.7%Apr 2026 | 3rd |
| Furuno | 0.55% → 0.87% | 1.2%Jan 2026 | 0.44%May 2026 | 5th → 4th |
| Humminbird | 0.86% → 0.62% | 1.1%Jan 2026 | 0.44%Apr 2026 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Garmin’s share of searches among depth finder brands in New Zealand increased from 90.9% to 92%.
- Across the 12 months ending September 2026, Lowrance’s share of searches among depth finder brands in New Zealand decreased from 4.5% to 3.4%.
- Across the 12 months ending September 2026, Garmin’s share of searches among depth finder brands in New Zealand peaked at 93.3% in April 2026 and was lowest at 86.1% in January 2026.
- Across the 12 months ending September 2026, Lowrance’s share of searches among depth finder brands in New Zealand peaked at 7.4% in January 2026 and was lowest at 2.9% in April 2026.
- Across the 12 months ending September 2026, Simrad’s share of searches among depth finder brands in New Zealand peaked at 4.1% in January 2026 and was lowest at 2.7% in April 2026.
- Across the 12 months ending September 2026, Furuno rose from 5th to 4th among depth finder brands in New Zealand.
- Across the 12 months ending September 2026, Humminbird fell from 4th to 5th among depth finder brands in New Zealand.
- Across the 12 months ending September 2026, Simrad held steady: its share of searches among depth finder brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand depth finder brands in September 2026?
5 changes
In September 2026, Garmin gained share of searches among depth finder brands in New Zealand, from 91% to 92%.
In September 2026, Simrad lost share of searches among depth finder brands in New Zealand, from 3.7% to 3.1%.
In September 2026, Lowrance lost share of searches among depth finder brands in New Zealand, from 3.9% to 3.4%.
In September 2026, Furuno rose from 5th to 4th among depth finder brands in New Zealand.
In September 2026, Humminbird fell from 4th to 5th among depth finder brands in New Zealand.
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