Brandwave

How popular isGarmin?

In September 2026, people searched for Garmin by name about 46,600 times in New Zealand, a 9.7% increase from the previous year. These searches made up 53.5% of all New Zealand heart monitor brand searches, placing Garmin first out of three brands. When we asked both ChatGPT and Google AI Overviews about heart monitor brands, Garmin appeared in four of the five answers and was the second most recommended of the three.

Search and AI answers in September 2026

Garmin is the most searched of 3 competitors and the second most recommended in AI answers.

  1. GarminShare of searches 53.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. FitbitShare of searches 46.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. PolarShare of searches 0.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top heart monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Garmin is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Polar1st
  2. Garmin2nd
  3. Fitbit3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Polar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about heart monitor brands

5 answers

  • Asked ChatGPT

    “Which heart monitor brand should I buy in New Zealand?”

    1. 1Polar
    2. 2Garmin

  • Asked ChatGPT

    “What are the best heart monitor brands in New Zealand?”

    1. 1Polar
    2. 2Garmin
    3. 3Fitbit

  • Asked ChatGPT

    “What's the best heart monitor brand in New Zealand for fitness tracking?”

    1. 1Polar
    2. 2Garmin

  • Searched Google, AI Overview

    “best heart monitor”

    1. 1Fitbit
    2. 2Polar

  • Searched Google, AI Overview

    “heart rate monitor nz”

    1. 1Polar
    2. 2Garmin

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which heart monitor brands compete with Garmin?

Garmin against heart monitor brands in New Zealand, by month

Share of searches by month for Garmin, Fitbit. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminFitbitPolar
Oct 202558.2%41.7%0.04%
Nov 202558.1%41.8%0.03%
Dec 202553.1%46.8%0.07%
Jan 202653.1%46.8%0.07%
Feb 202658.3%41.7%0.04%
Mar 202661.8%38.1%0.08%
Apr 202659%40.9%0.04%
May 202654.2%45.7%0.07%
Jun 202649.6%50.3%0.12%
Jul 202653.3%46.6%0.08%
Aug 202654%45.9%0.07%
Sep 202653.5%46.4%0.1%

  1. 1.Garmin

    53.5%

    Held 1st. 15.7K estimated branded searches, +1% vs prior month. Share -0.5 points.

  2. 2.Fitbit

    46.4%

    Held 2nd. 13.6K estimated branded searches, +3.1% vs prior month. Share +0.5 points.

  3. 3.Polar

    0.1%

    Held 3rd. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Garmin and its closest rivals

Every comparison with Garmin

29 comparisons

How has branded search demand for Garmin changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin in New Zealand rose from 42.5K to 46.6K.
  • Across the 12 months ending September 2026, Garmin’s share of searches among heart monitor brands in New Zealand decreased from 58.2% to 53.5%.
  • Across the 12 months ending September 2026, Garmin’s share of searches among heart monitor brands in New Zealand peaked at 61.8% in March 2026 and was lowest at 49.6% in June 2026.

How did search popularity change for New Zealand heart monitor brands in September 2026?

3 changes

  1. In September 2026, Garmin lost share of searches among heart monitor brands in New Zealand, from 54% to 53.5%.

  2. Estimated monthly branded searches for Polar in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

  3. Estimated monthly branded searches for Fitbit in New Zealand rose 22.2% over 12 measured months, from 11.1K to 13.6K in September 2026.

How are Garmin’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • garmin
  • garmin alpha
  • garmin car gps
  • garmin connect
  • garmin descent
  • garmin dog collar
  • garmin dog tracker
  • garmin drive
  • garmin fenix
  • garmin fitness tracker
  • garmin forerunner
  • garmin gps
  • garmin hr monitor
  • garmin index scale
  • garmin inreach
  • garmin instinct
  • garmin scale
  • garmin smartwatch
  • garmin venu
  • garmin vivoactive
  • garmin vivosmart
  • garmin watch

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garmin compete?

Garmin is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartwatch and fitness tracker brands2nd of 932.2%Show ranking
Sleep tracker brands1st of 441.6%Show ranking
Heart monitor brands1st of 353.5%Shown above
Fitness tracker brands6th of 70.91%Show ranking
Pet GPS tracker brands1st of 561.1%Show ranking
Smart scale brands4th of 71.7%Show ranking
GPS cycling computer brands1st of 591.5%Show ranking
Depth finder brands1st of 592%Show ranking
GPS navigator brands1st of 446.4%Show ranking
Dive computer brands2nd of 69%Show ranking
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Is Garmin your brand?

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