Brandwave

How popular isFitbit?

In September 2026, people searched for Fitbit by name about 15,600 times in New Zealand, a 23% increase from the previous year. These searches made up 46.4% of all New Zealand heart monitor brand searches, placing Fitbit second out of three brands. When we asked both ChatGPT and Google AI Overviews about heart monitor brands, Fitbit appeared in two of the five answers and was the third most recommended of the three.

Search and AI answers in September 2026

Fitbit is the second most searched of 3 competitors and the third most recommended in AI answers.

  1. GarminShare of searches 53.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. FitbitShare of searches 46.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. PolarShare of searches 0.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top heart monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fitbit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fitbit is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Polar1st
  2. Garmin2nd
  3. Fitbit3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Polar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about heart monitor brands

5 answers

  • Asked ChatGPT

    “Which heart monitor brand should I buy in New Zealand?”

    1. 1Polar
    2. 2Garmin

  • Asked ChatGPT

    “What are the best heart monitor brands in New Zealand?”

    1. 1Polar
    2. 2Garmin
    3. 3Fitbit

  • Asked ChatGPT

    “What's the best heart monitor brand in New Zealand for fitness tracking?”

    1. 1Polar
    2. 2Garmin

  • Searched Google, AI Overview

    “best heart monitor”

    1. 1Fitbit
    2. 2Polar

  • Searched Google, AI Overview

    “heart rate monitor nz”

    1. 1Polar
    2. 2Garmin

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which heart monitor brands compete with Fitbit?

Fitbit against heart monitor brands in New Zealand, by month

Share of searches by month for Garmin, Fitbit. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminFitbitPolar
Oct 202558.2%41.7%0.04%
Nov 202558.1%41.8%0.03%
Dec 202553.1%46.8%0.07%
Jan 202653.1%46.8%0.07%
Feb 202658.3%41.7%0.04%
Mar 202661.8%38.1%0.08%
Apr 202659%40.9%0.04%
May 202654.2%45.7%0.07%
Jun 202649.6%50.3%0.12%
Jul 202653.3%46.6%0.08%
Aug 202654%45.9%0.07%
Sep 202653.5%46.4%0.1%

  1. 1.Garmin

    53.5%

    Held 1st. 15.7K estimated branded searches, +1% vs prior month. Share -0.5 points.

  2. 2.Fitbit

    46.4%

    Held 2nd. 13.6K estimated branded searches, +3.1% vs prior month. Share +0.5 points.

  3. 3.Polar

    0.1%

    Held 3rd. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Fitbit and its closest rivals

Every comparison with Fitbit

14 comparisons

How has branded search demand for Fitbit changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fitbit in New Zealand rose from 12.7K to 15.6K.
  • Across the 12 months ending September 2026, Fitbit’s share of searches among heart monitor brands in New Zealand increased from 41.7% to 46.4%.
  • Across the 12 months ending September 2026, Fitbit’s share of searches among heart monitor brands in New Zealand peaked at 50.3% in June 2026 and was lowest at 38.1% in March 2026.

How did search popularity change for New Zealand heart monitor brands in September 2026?

3 changes

  1. In September 2026, Garmin lost share of searches among heart monitor brands in New Zealand, from 54% to 53.5%.

  2. Estimated monthly branded searches for Polar in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

  3. Estimated monthly branded searches for Fitbit in New Zealand rose 22.2% over 12 measured months, from 11.1K to 13.6K in September 2026.

How are Fitbit’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fitbit
  • fitbit band
  • fitbit charger
  • fitbit fitness tracker
  • fitbit google
  • fitbit inspire
  • fitbit inspire 2
  • fitbit inspire 3
  • fitbit luxe
  • fitbit sense
  • fitbit smartwatch
  • fitbit versa
  • fitbit watch

How the Brand Demand Index is measured

Do you work for Fitbit? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Fitbit compete?

Fitbit is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartwatch and fitness tracker brands3rd of 911.2%Show ranking
Sleep tracker brands2nd of 438.2%Show ranking
Heart monitor brands2nd of 346.4%Shown above
Fitness tracker brands1st of 752.4%Show ranking
Smart scale brands1st of 758.1%Show ranking
Creator with pink hair and a pink jacket

Is Fitbit your brand?

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