Fitbit vs Samsung Galaxy Watch:Which is more popular by branded search in New Zealand?
In August 2026, Fitbit had more branded searches than Samsung Galaxy Watch among smartwatch and fitness tracker brands in New Zealand. Fitbit was estimated to have 21.2K branded searches compared to Samsung Galaxy Watch’s 5.5K, and held an 11.4% Share of Search versus Samsung Galaxy Watch’s 2.9%.
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Which is more popular in search, Fitbit or Samsung Galaxy Watch?
Compare the smartwatches and fitness trackers New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitbit, Samsung Galaxy Watch. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple Watch | Fitbit | Oura | WHOOP | Samsung Galaxy Watch | COROS | Polar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 35.9% | 12.1% | 4.7% | 4.6% | 3.4% | 1.8% | 0.61% |
| Nov 2025 | 37.1% | 34.4% | 11.7% | 6.5% | 4.3% | 3.4% | 2.1% | 0.51% |
| Dec 2025 | 34% | 37.7% | 11.8% | 6.5% | 4.3% | 3.5% | 1.8% | 0.44% |
| Jan 2026 | 38.2% | 29.8% | 12.4% | 7% | 6.1% | 3.6% | 2.3% | 0.69% |
| Feb 2026 | 37.2% | 33% | 11.8% | 5.7% | 5.6% | 3.8% | 2.2% | 0.65% |
| Mar 2026 | 40.4% | 30.4% | 11.3% | 5.3% | 5.1% | 4.1% | 2.6% | 0.84% |
| Apr 2026 | 41% | 28.2% | 12% | 6% | 5.7% | 3.5% | 2.8% | 0.87% |
| May 2026 | 39.5% | 26.6% | 12.9% | 8% | 5.8% | 3.5% | 2.6% | 1% |
| Jun 2026 | 34% | 27.6% | 12.7% | 13.5% | 4.8% | 4.2% | 2.2% | 0.93% |
| Jul 2026 | 36.2% | 27.9% | 11.5% | 10.6% | 5.9% | 4.4% | 2.4% | 1.2% |
| Aug 2026 | 37.1% | 31.6% | 11.4% | 8.3% | 5.2% | 2.9% | 2.7% | 0.79% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Fitbit and Samsung Galaxy Watch comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Samsung Galaxy Watch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 12.1% to 11.4%, and its estimated monthly branded searches moved from 20.3K to 21.2K.
- Across the 11 months ending August 2026, Samsung Galaxy Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 5.8K to 5.5K.
How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?
2 changes
In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%.
Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fitbit’s and Samsung Galaxy Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fitbit
28 branded search terms
- fitbit
- fitbit ace 3
- fitbit band
- fitbit charge 2
- fitbit charge 5
- fitbit charge 6
- fitbit charge 7
- fitbit charge4
- fitbit charger
- fitbit com
- fitbit fitness tracker
- fitbit google
- fitbit inspire
- fitbit inspire 2
- fitbit inspire 3
- fitbit luxe
- fitbit near me
- fitbit nz
- fitbit online
- fitbit sense
- fitbit sense 2
- fitbit sense 2 smartwatch
- fitbit smartwatch
- fitbit versa
- fitbit versa 2
- fitbit versa 3
- fitbit versa 4
- fitbit watch
Samsung Galaxy Watch
23 branded search terms
- latest samsung galaxy watch
- samsung galaxy watch 2
- samsung galaxy watch 3
- samsung galaxy watch 4 classic
- samsung galaxy watch 5
- samsung galaxy watch 5 40mm
- samsung galaxy watch 5 pro
- samsung galaxy watch 7
- samsung galaxy watch 8
- samsung galaxy watch active
- samsung galaxy watch active 2
- samsung galaxy watch classic
- samsung galaxy watch fitness tracker
- samsung galaxy watch for women
- samsung galaxy watch lte
- samsung galaxy watch near me
- samsung galaxy watch new zealand
- samsung galaxy watch nz
- samsung galaxy watch online
- samsung galaxy watch series
- samsung galaxy watch smartwatch
- samsung galaxy watch watch
- samsunggalaxywatch
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.